Research On Cultural Symbols Of "Hometown Henan"

Tourism propaganda film is an important form of tourism propaganda advertisement.It not only has the function of constructing tourism image and propagating regional culture,but also shows the regional humanistic spirit and cultural soft power.It is a complex symbolic aggregation system and its text The content also contains a lot of value-oriented and cultural ideological content.As the representative of high-quality tourism propaganda films in recent years,the “Hometown Henan” propaganda film has won countless praises from home and abroad since its launch.Among them,the perfect construction of the tourism image of Henan “hometown” has evoked countless Yan and Huang descendants.Finding the roots of Yezu.The success of this theme video is not only through the use of a variety of emerging media for three-dimensional communication and digital promotion,but also in the content expression is highly focused on the theme of "hometown" image positioning,grasping the meaning of cultural symbols in the text Through the influence of culture,the power of emotion is embedded in the text.The “Hometown Henan” theme video combines the cultural symbols full of emotions with the expression of artistic images,which not only shows the cultural charm of the Central Plains,but also conveys the spiritual connotation of Chinese civilization.In recent years,with the continuous advancement of production methods and later technology,the success or failure of tourism propaganda films no longer depends solely on the audience's aesthetic perception of the video screen,but more on its textual content.Therefore,how to continuously improve its influence and recognition through text content is the focus of creators and creative subjects.Therefore,a theoretical study of the text of the tourism propaganda film,analysis of its advantages and disadvantages and the law of creation and communication will provide theoretical guidance for the development of the industry.This thesis explores the cultural symbols in the propaganda film on the theme of "Hometown Henan" from three parts: The first part starts with the cultural symbols in the propaganda film on the theme of "Hometown Henan",and uses the semiotic theory tools to research the texts involved.The in-depth analysis of the cultural symbols of the country,analyzes the composition of the symbols and the characteristics of nationality,consensus and aesthetics.At the same time,it discusses the generation of the meaning of cultural symbols and the construction of cultural symbols on the meaning of text.The second part explores the cultural symbol narrative art in the propaganda film on the theme of "Hometown Henan".First of all,it reveals the obvious symbolic narrative features in the propaganda film of the theme of "Hometown Henan",and expounds the symbolic narrative path of cultural symbol encoding and decoding,as well as the symbolic expression of the narrative subject and narrative content.Second,the role of cultural symbols in narrative analysis from different dimensions.The third part discusses the intertextual art involved in the "Hometown Henan" propaganda film based on the theory of intertextuality.Interpret the intertextuality of texts from the perspective of "intertextuality","intersubjectivity" and cultural perspective;interpret the diversified expression and expression bias of cultural symbols from the perspective of intertextuality.Through the discussion in the three parts of the thesis,the in-depth analysis of the important role of "cultural symbols" in the construction of the significance of the text of the propaganda film is provided,which provides ideas for the academic research and practical operation of tourism propaganda films in the future.