Research On The Protection And Development Of Chinese Intangible Cultural Heritage From The Perspective Of Cultural Soft Power

With the development of globalization,countries are attaching more importance to the role of cultural soft power in Comprehensive National Power.Cultural soft power is not only the important guarantee of national influence and cultural attraction,but also the influence of national identity and cultural innovation.Facing the situation at home and abroad in the new era,how to implement the strategy of cultural power,enhance the soft power of culture,and establish cultural confidence has become a realistic problem to be solved urgently.It is a special cultural form in the excellent traditional Chinese culture,embodying the unique spiritual values and humanistic feelings of the Chinese nation,and is the nutritional source of the foundation of Chinese culture It is also an important resource and foundation of National Cultural Soft Power.It has high cultural value,economic value and social value.With the advancement of the relevant practice in China,a series of positive results have been achieved in the development of ich protection,but in the face of the new requirements of China's cultural construction and the challenges encountered in the work process,how to contribute to its sustainable development and the constructive promotion of China's cultural soft power is worthy of our deep thought and exploration.This paper attempts to analyze the current situation of China's cultural construction and the opportunities and challenges facing the cultural heritage from the perspective of enhancing the cultural soft power,based on the development of the cultural soft power and the cultural heritage Based on the background of the New Era,this paper explores the development path of the protection of the cultural heritage,and puts forward some feasible suggestions for the sustainable development of the cultural heritage and the promotion of the soft power of the cultural heritage.This master thesis is divided into five elements:As can be seen the first part is introduce the basic information,which explains the topic and background of the paper,analyzes the current research situation at home and abroad through the collection of the existing literature,and establishes the research framework of the paper.And the article on the innovative points and research difficulties may appear in the assumption.The Second Chapter Studies the related theory of cultural soft power.This paper analyzes the relationship between cultural soft power and cultural civilization,foreign scholars and Marxism's theory of cultural soft power,and the development of China's theory of cultural soft power.The third chapter will explore the development of China's intangible cultural heritage protection from the perspective of cultural soft power.This paper analyzes the concept and categories of non-heritage,and discusses the significance of the development of non-heritage to the promotion of China's cultural soft power.The Fourth Chapter of this paper will mainly describe the development strategy of China's non-heritage Conservation,analysis of the current work of China's non-heritage achievements,as well as development opportunities and challenges.The fifth chapter will combine the current policy of China's double creation,in view of the challenges facing the development of the protection of the African Cultural Heritage in the previous chapter,this paper puts forward some suggestions on the protection and development of non-heritages from four aspects: giving full play to the leading power of the government,enhancing the communicative and infectious power of non-heritages,strengthening the attraction of core values,and improving the competitiveness of non-heritages cultural industry.