The Reasearch Of Yingkou Commercial Culture In The Late Qing Dynasty(1861-1912)

Commercial culture is the common embodiment of material culture and spiritual culture in commercial activities.The specific connotation of commercial culture includes commodity culture,marketing culture,business ethics culture,etc.In 1861,Yingkou was the first commercial port in Northeast China,and its commercial culture began to change rapidly.At the same time,because of the special historical background,Yingkou has many new business cultures that other regions do not have at the same time.From the micro perspective of commercial culture,Yingkou has active commercial exchanges with the Northeast inland,similar to the historical background of the coastal commercial ports in the same period,with the characteristics of inequality and wide geographical radiation.Yingkou,on the other hand,was the only commercial port in Northeast China at that time.It experienced the Sino Japanese war in Jiawu period,the Japanese Russian war and other turbulent periods,and the commercial culture of Yingkou in late Qing Dynasty was special.From this,we can see that the business activities of Yingkou are influenced by both China and the west,and finally act on the business culture of Yingkou.Under such a complex historical background,Yingkou commercial culture in the late Qing Dynasty had some good trends,such as the principle of establishing a business with the supremacy of law,the brand culture focusing on category quality,the marketing culture focusing on advertising,the public welfare culture focusing on businessmen and the commercial building culture integrating Chinese and Western culture.At the same time,there were commercial colonial culture of opium trade and commercial culture deviating from social benefits Turn.In a word,the evolution of Yingkou commercial culture is a part of the modernization of Yingkou.Influenced by the historical background,its evolution is not achieved overnight,and its trend is not perfect.Modernization is an inevitable historical trend.It is an inevitable trend for commercial culture to constantly revise itself to adapt to the process of modernization.