Research On The Painting Market Of Yangzhou School Of Painting

In the history of Chinese painting,the Yangzhou school of Painting in the mid-Qing Dynasty was a group of painters whose artistic style was changed to a more prominent one.It was mainly active in the Kangxi and Qianlong period,and also happened to be developed in Yangzhou where the geographical position was superior,the political control was weak,the salt industry economy of the two Huai provinces was developed,and the salt merchants were "jia and good Confucian".The unique artistic style and the modernization of the creation concept of Yangzhou painting school are closely related to the market economy of Yangzhou.This paper takes the market trading activities of yangzhou painting School and the motivation of the consumer group as the research object,and conducts a study according to the logic of "art producer--art consumer--art style".Focus on to the human factors on the formation of art market,combining with historical documents research,analysis of yangzhou school of era background and living condition,reading "yangzhou school" of the main market economy operation mode,and on the basis of further analysis of the market trading activities of the consumer groups on the effects of yangzhou school of art.In this "new accounts" under the background of the special economic zone,to sell paintings to make a living of yangzhou school according to the change of art in the aesthetic needs of consumers,they have to follow the rules of painting market circulation,from painting aspects of theme,artistic conception and artistic style,make innovation,to further promote the development of yangzhou painting market,and has a positive influence on the later artists.