Research On The Present Protection And Development Of Folk Cultures

Folk cultures are the custom and culture leaved by our long time social life which represents the special culture of our nation.Lion dance is a traditional folk culture among folks,mixing various traditional folk arts including traditional dance,music,martial arts,traditional handicraft art and so on which represents people 's best wishes for future life.After continual development and change,lion dance can be divided into "south lion dance 'and "north lion dance" according to its region,and Foshan is the original place of lion dance which means it plays an important part in south lion dance.This essay wants to summarize and analysis the importance of cultural communication in protection and development of folks culture by researching the present protection and development as well as its influencing factors of Foshan lion dance.This assay applies Literature Research Method,Field Investigation as well as Case Analysis Method to sort and analysis the historical origin,manufacturing skills,performing method and customs,culture connotation as well as its representatives.And this assay further analyses the present development and protection situation of lion dance in Foshan,at the same time,researches its influencing factors and makes an contraction with the present protection and development as well as its influencing factors of Hong Kong.By doing those,the importance of sound spread effect in the protection and development lion dance culture in Foshan can be concluded.After summarizing analysis,according to Relevance Theory of Communication,Summarizes the important meaning of cultural dissemination towards the development and protection of folk culture,at the same time,Sums up that in order to improve the effect of folk culture,the following things should be done:finding its own characteristics of folk culture,Finding the right cultural image of endorsement,Symbolizing the folk culture,making brand processing,being good at using new modes of transmission characteristics of the times and regularly collecting public feedback about the effect of folk culture communication.This assay,through the important points of the research on present protection and development of lion dance in Foshan as well as the spreading effects of folks culture by using Communication Theory,wishes to make more people pay attention to the important meaning of the protection and development of folks culture by applying the reasonable spreading method as well as sound spreading effects,besides,to let more folks culture find its correct dissemination method through its transmitting process and make our national outstanding traditional folks culture enjoy better protection,inherit and development.