Financial Risk Analysis Of The Film And Television Enterprises’ Whole Industry Chain Business Model

In recent years,the overall environment of the film and television industry is not good.Many enterprises not only have negative growth in annual net profit,but even have a large loss,especially Huayi Brothers,one of the leading enterprises in the industry,has attracted much attention.In the film and television industry,which implements the whole industry chain business model generally,Huayi Brothers has a more perfect whole industry chain layout.However,the perfect whole industry chain layout has not brought Huayi Brothers higher anti-risk ability.In the industry downtown,Huayi Brothers’ performance is not ideal.Based on this,this paper takes Huayi Brothers financial risk,which will happened during the process of implementing the whole industry chain business model,as a theme.Hoping this paper will bring some inspiration to other enterprises in the film and television industry.Financial risk is a comprehensive reflection of various contradictions in the process of financial activities and business activities of enterprises.This paper starts with the whole industry chain business and analyzes the financial risks related to the financing activities,investment activities and fund recovery activities of Huayi Brothers.By comparing the financial data reflected in these three external behaviors with the industry average,this paper holds that Huayi Brothers’ financing risk is mainly characterized by insufficient financing,imbalance dissonance of financing structure and insufficient liquidity;investment risk is characterized by weak profitability of core business and poor sustainable development ability;the fund recovery risk is characterized by weak inventory liquidity and high credit risk.Combined with Huayi Brothers’ specific path of implementing the whole industry chain business model,this paper believes that financial risk is due to the radically layout of the whole industry chain,unreasonable business distribution and a too long industrial chain.On this basis,this paper put forward countermeasures to prevent and control the financing risk,investment risk and fund recovery risk respectively.Huayi Brothers’ financial risks from the layout of the whole industrial chain business model can be seen from the entire film and television industry.Therefore,the paper holds that China’s film and television enterprises should slow down the investment process,should improve the layout of the whole industrial chain gradually;emphasize the synergy of all links,and enhance the core competitiveness of enterprises;strengthen the control of the industrial chain,forming a sound control system.