Research On Financial Performance Of The Whole Industry Chain Business Model Of China Literature Limited

After more than 20 years of growth and development,the network literature industry has gradually come into the public eye,and has become a mainstream form of literary creation thanks to its free creative atmosphere and the novelty and breadth of its subject matter.With the update of Internet technology and the injection of new economic factors,the online literature industry chain has begun to extend horizontally and vertically,not only in terms of online reading,but also in terms of integration with the pan-entertainment sector downstream of the industry chain,such as film and television,games and audiobooks.The content of online literature itself can provide a constant source of vitality for its multi-dimensional derivative development,visualize the value of literary content,raise the ceiling of literary value,amplify the influence of literature over time,and use quality content with a reader base to incubate a multi-dimensional value form entertainment industry and reach a wider customer base.As Internet giants continue to enter the online literature industry and continue to invest in the layout,competition in the industry is becoming increasingly fierce,and the integration of the whole industry chain is becoming increasingly evident,with companies such as Palm Reader Technology and Chinese Online gradually developing a whole industry chain business model.In order to adapt to the changing industry trends and maintain its competitiveness,China Literature Limited has innovated its business model through a forward-looking strategic layout of the whole industry chain business model.Therefore,the study and analysis of the whole industry chain business model layout process,value realization path and financial performance of China Literature Limited is helpful to understand the development situation of the domestic online literature industry and provide reference for the development of related enterprises in the industry.This paper takes the China Literature Limited as the case study object,and firstly introduces the process of its full industry chain layout activities,the operation process of the value activities of the industry chain links and the SWOT analysis of the implementation of this business model.Secondly,based on the value chain theory,synergy theory and competitive advantage theory,we analyze the value realization path of the whole industry chain business model,and conduct a cross-sectional and vertical comparison analysis of the financial performance of the business segments of China Literature Limited,the overall financial performance and the comparison with other enterprises in the industry.The above study found that:the whole industry chain business model has a positive effect on the financial performance of China Literature Limited and improves the overall market risk resistance of the enterprise;however,there is still a problem of poor integration among the business segments.Finally,based on the case study analysis,suggestions are made to improve the financial performance accordingly.