Research And Reflection On The Gameplay Of Alpha's Children Animation

Gameplay of children's games that reflect children's living and mental state is an important content of the gameplay of children animation which centers on children's standard.Children's biological nature,growth nature and mysterious nature reflected in children's games are important embodiment of children's living and mental state.At the same time,children's games also have common game features such as isolation,pretense,rules and order,tense confrontation and aesthetics.Therefore,the gameplay of children animation reflects children's living and mental state in a non-daily,pretending,imaginary time and space with rules,order and tense confrontation.The animal thinking,reshaping by superpower and rendering manifestation in children animation are the embodiment of children's biological,growth and mysterious living and mental state,and the gameplay featuring "moving and playing",“reshaping by superpower" and "acting" is thus formed in children animation.As one of the most representative animation and cultural industry groups as well as one of the few listed animation companies in China,Alpha has produced animations featuring "moving and playing",“reshaping by superpower" and "acting",which are popular among children and has promoted the sale of Alpha's toys.However,Alpha's children animation pays scant attention to children's inner spirits such as happiness,freedom,growth and creation.As a result,Alpha's children animation just has the explicit features of gameplay without presenting and deepening the fundamental internal causes that form the explicit features of playfulness.Therefore,Alpha's children animation has been much criticized for lack of cultural and artistic quality.Through analysis of the gameplay of Alpha's children animation,this paper shows the creative advantages and ideas of children animation,and sounds a warning of the lack of spiritual motivation in Alpha's children animation.This paper aims to arouse people's attention to the gameplay of children animation through the research and reflection on the gameplay of Alpha's children animation.The application of gameplay plays a positive role in promoting the artistic aesthetics and commercial value of children animation.Gameplay is an important starting point for the creation of children animation which centers on children's standard.Gameplay can be said to be one of the important characteristics of children animation.