Effects Of Psycholo–gical Distance And Social Value Orientation On Cooperative Behavior

In the 21 st century of globalization,human daily activities are inseparable from cooperating with each other.General Secretary Xi Jinping put forward in 2015 the idea of insisting on cooperation and win-win to build a community of destiny.So how to promote cooperative behavior among people is a question worth exploring.Since 1998,when Liberman studied the explanatory level theory of time distance,domestic and foreign researchers have successively verified the explanatory level theory of social distance,spatial distance and possibility.Therefore,some researchers have collectively referred to time distance,social distance,spatial distance and possibility as psychological distance.However,there are few studies on the effect of psychological distance on cooperative behavior,and there is no research on the effect of multiple psychological distance dimensions on cooperative behavior.According to the theory of interpretation level,psychological distance affects the allocation of proportional weights of different information by influencing cognitive representation(interpretation level),thus affecting cooperative behavior.However,whether psychological distance has a consistent effect on cooperative behavior of individuals with different social value orientations remains to be verified.Based on the existing literature and existing research,from the psychological distance of three dimensions as the breakthrough point,through two research discussed respectively on the influence of different social value orientation of individual cooperative behavior and multiple psychological distance dimensions the relationship between the effect of the impact of cooperative behavior.The results of the first study show that different psychological distance dimensions have the same effect on individual cooperation behavior of different social value orientations.No matter what kind of social value orientation,cooperative behavior is less when psychological distance is far away,while cooperative behavior is more when psychological distance is close.When the psychological distance is close,at the same time,further analysis shows that there is no significant difference between thecooperative behaviors of pro-social individuals and pro-self-oriented individuals,while when the psychological distance is far away,the cooperative behaviors of pro-social individuals are significantly more than the cooperative behaviors of personally oriented individuals.The results of study 2 show that there is a compensation relationship between the effects of multiple psychological distance dimensions on cooperative behavior.