The Moving Poster And Its Design Research

With the development of society and the advancement of science and technology,modern posters have changed the traditional design thinking and opened some innovative design models.Now entering the new media era,a large number of posters have been transferred from traditional print media to screen terminal carriers,which provides designers with more free design space.The direction of interaction has changed,and in this case the "Moving poster" design came into being.In this article,from a macro perspective,the author first explores the origin and development conditions of "Moving poster" based on the current status of poster design in the 21st century and the development history of "Motion Graphic Design".Then use a large number of cases as samples to explore the relationship between "Moving poster and traditional static posters,dynamic graphics,animations,study the difference and connection of several static or dynamic media,and profoundly explain the author's perception of"Moving poster".Then based on the theory of visual perception,on the condition of the internal connection between dynamic visual language and human perception experience,explore how in a "Moving poster",The motion should serve the communication and presentation of poster content,and summarize some "Moving poster" design method.Finally,through the theme design”25+N",a series of "Moving poster" design practices are carried out,aiming to evoke the resonance of the audience through the "Moving poster"design works.The concern about social problems such as loneliness and "group loneliness"has certain practical significance.