Research On The Use Of Posters Design Of Chinese Traditional Graphic In Contemporary

Chinese Traditional graphic is the essence of Chinese culture, the aesthetic manifestation of the nation, and also a great wisdom of the working people of China. The Evolution of Chinese traditional graphics experience for thousands of years of history, and has accumulated a numerous chapters, just like the wave washes the sand, and now a days is already accumulation layers. China's unique history and culture make the Chinese traditional graphic continuously grow, flower and bear fruit in the long term. So from the pottery art, bronze culture, jade, lacquer, gold and silver, porcelain, and numerous wonderful architecture, sculpture, painting, writing, that people involved in various areas of life, with the basic form of the traditional graphic. The traditional graphics with changing times, the advancement of technology, the evolution of technology and effective integration of the Western design, it is charming in the contemporary poster design.This paper defines the meaning of Chinese traditional graphics (including traditional patterns and folk patterns), that is defined as a common pattern, and also includes other typical characteristics things. These things or phenomena exist in nature, or seen in the biological form, even in vessels of life, home and construction can be found in its unique shape; In addition, the Bell and the tripod vessels, vases, lanterns and furniture, pagodas of construction, pavilions attic, stone bridge, a variety of patterns of Portal has its unique traditional form. Therefore, traditional graphic is an important feature of national survival and development. It is an area of culture, and it with the text from the same source, resulting in the production practice, is the existence of the spirit to meet the human needs for survival and development, confirmed the power of human nature, with a strong recognition and the cohesion. It is a certain philosophy as a guide, the impression, space, time, text, images and these kinds of ideas through a documentary with interactive communication, together with a high general, fresh, bright, strong graphic language, to convey a specific information, become to overcome linguistic and textual difficulties in the visual symbols and expression.With the increasing speed of the world cultural process, the integration of Chinese and Western culture is constantly, the world culture is becoming convergence in the form. If the blind pursuit of China's international design, then there will lose value and competitiveness. Therefore, this paper discusses the design of China's inducts the international language, while it should be based on the local culture, be good at digging the essence of traditional culture in graphical form, the use of contemporary poster design will reflect their own values and international influence, and this is a very meaningful topic.From the research of the development of posters, analyze the form and characteristics of the culture posters, described in contemporary Chinese traditional graphic design, the use of posters in the national cultural factors and the market under the influence of economic factors and development, and further analyzed and summarized with examples method, further illustrates the traditional graphic design in contemporary culture poster is the use of the value of a certain age, whether in business or culture, are playing a unique charm. The methods of culture poster's design performance of Chinese traditional graphic in contemporary are:direct use, reconstruction and combination, simplifying, modeling the new plastic, Chinese and Western, the color of new painted, send meaning in shape and so, the designers based on their insight and understanding, using the traditional Chinese graphic reflected the above method in the works, to convey the meaning of a certain culture and innovative modern concepts. Meanwhile through the example of design in contemporary Western thought under the influence of the status of poster design in China, to explore traditional Chinese aesthetics and the aesthetic sense of modern international law, allows it to continue based on which today's multicultural world, to share with the international community promote the crystallization of human intelligence.The paper analyzes the policy of cultural development in China today, to convey China's heritage and the protection of traditional culture has a sense of mission and urgency. In such a policy, more conducive to people open-minded and innovative creation, for the five thousand years national culture writes a more beautiful chapter. Finally, The study and understanding of traditional Chinese graphics, put poster design into practice. Through a combination of theory and practice ways, it is good for us to Understand innovation of traditional graphics, and found problems in practice, to explore the possibility and feasibility of the use. Posters highlight the traditional graphics'"form" and "means" refined graphic elements, combined with the relevant principles constitute the outstanding layout effects. Only exposure to the practice of creation, can truly feel the heart and visual graphics to the traditional charm of us can continue to ease, the firm exploring traditional and modern development.