From "Shallow Solution" To "Deep Reading"-Research On The Rules And Methods Of Data News Infographic Design

Big data technology based on data information has gradually penetrated into every field of people’s life.In the background of big data era,the design and use of infographic provide powerful help for data news in terms of scientificity and persuasiveness.Data news can help people find hidden news while supporting more obvious narration by using infographic Information.However,some visual flashiness,excessive or irrelevant data,and infographic design without rules and methods limit in confusing way lead to unclear primary and secondary news content,and the audience’s reading and understanding of the news becomes more and more "shallow" from the level of data news itself.From the perspective of design,this paper discusses the rules and methods of data news infographic design.First of all,the first chapter starts from the analysis of the current situation of the data news infographic,through the analysis of the research at home and abroad,summarizes the problem that the current data news information can not reach the audience from the journalists through the designers.In the second chapter,aiming at the problems in the first chapter,the concept of data news infographic is defined,and the theories of news value,visual perception and literary acceptance related to data news infographic are combed.The third chapter begins to study the design rules of the data news infographic,through the news value theory,combined with the vertical evolution process of the data news infographic,starting from the appearance of the data news infographic,then to the interpretation function of the data news infographic,and finally to promote the deep meaning of the news to the readers Steps,corresponding to the characteristics of the observation,understanding and reflection of the cognitive subject on the news,summarize the design rules of the data news infographic.The fourth chapter studies the design method of data news infographic.Through combining the three characteristics of visual perception and the reference of literature acceptance theory,it guides the audience to participate in news events,analyzes and explains news events,and finally guides the audience to complete the position transformation from reader,listener to thinker and narrator in the way of arousing the readers’ perception Change.The fifth chapter draws a conclusion on the research problems.The research on the rules and methods of data news infographic design effectively solves the problem that the designer’s visual expression of data reporter’s intention is inconsistent,bridges the gap between the accurate transmission of information by news information producers and the effective reception of information by audiences,and achieves readers’ reading from "shallow understanding" to "deep reading" Change of state.