Research On Spatial Layout And Display Design Of New Retail Market

Retail industry influences the life of our country's people and economic level of our country.In the past 20 years,economic capacity made a sustainable growth,and our retail industry took lead in the retail industry of the world.In December 11 th 2016,<About the suggestions of promoting entity retailing's innovation and transformation > pointed out that we should take advantage of the strength and avoid the weakness in practice of retail industry,and let it have competing value;in order to better cooperation among countries,whether in reality or network,sales can develop well,from various aspects,to combine the domestic trade with overseas trade,and meantime combine with new mode of retail industry.The new retail industry is facing with a large opportunity and obstacles.Only through multi-disciplinary integration and coordinated development can the "new retail" improve its competitiveness and inject new strength into the future economic development.During the sales process of many retail industries,many factors can affect consumer desires,such as the shopping environment,the price of the item,the satisfaction of the product,the time of the purchase,and the degree of promotion.Doing well in all aspects of planning and design can promote the increase in sales of stores.From the perspective of store layout and display design,how to make a planned customer spend as much as possible;Second,how can we allow customers to consume without a purpose;this requires the store to have its own the design of.The spatial layout and display design of the store in this article is a theoretical exploration and analysis of regional planning and merchandise display.This paper starts with the concept of “new retailing”.New retailing,is that the enterprise depend on internet,applies data,artificial intelligence and other advanced technological means,upgrade the production of commodities,distribution and sales process,then reshape industry construction and ecological circle,and construct a new mode of retailing that deeply integrate on-line service,off-line experience and modern logistic distribution.First,analyze the background of the current retail industry and the current situation of supermarkets in various countries.Then analyze the different stores according to the conditions of the site investigation and study the layout of the store according to the relevant knowledge,and get to know the flow direction of customers to design the passage,dissect what commodities customers like based on the existing data,replace the commodities,adjust the arrangement area,the arrangement of other decorations,etc.then clarify the commodities and regroup,explore a different way of display,which will get a different effect.Finally,carry out research on recognition of the identity of mall,the influence of shopping environment on consumer's physiology and other factors.Compared with traditional retail industry,the layout and display design of mall in the new mode of retail industry have any research significance,and they have any similarities and differences,special design and display design have any changes,or how to serve the mall,the paper makes a detailed description,building a theoretical foundation for the study of mall planning and display design in the “new retailing” of ensuing chapters.The research further analyzes the special planning and display design of mall.The special planning of mall is fall into special arrangement,customer flow line design and other flow line designs of mall;display design includes: layout and display design principle,displayed prop and commodity clarification.The paper puts forwards the design concept based on the consumer experience in a creative way,while spatial layout and display design of mall need to be changed for it.In the end,the author designs a conceptual case based on design concept of this paper.“Beautiful life of people” is a high-efficiency word in the reports of the 19 th NCCC.Upgrading the consumption like fresh food with the expiration date is 24 hours,delivery time within 24 hours,from taken-away food late at night to emergency supplies,all of them can be realized in the current “new retailing”.The case firstly combines special design and display design of mall of “internet” and “new retailing”,and then integrates healthy concept of environment protection and low carbon.Container is the product of the industrial revolution,and of strong epochal character,so the process of redesign is mainly industrial style.Though the style of this design is industrial style,add display ways and display design of commodity of mall in the “new retailing” in the process of design.The research result in this paper has certain theoretical reference value for the improvement of design philosophy of special design and display design of retailing mall.