A New Format For The Integration Of Culture And Technology

Under the general trend of the integration of culture and technology,the new format of immersive experience came into being.Nowadays,research institutions,government departments,science and innovation enterprises and universities in many developed countries have stepped up their development and exploration of it,and China is also in urgent need of innovating in this field to occupy a place.From the perspective of its characteristics and significance,it is a kind of experiential activity based on digital quasi-object with space construction as its core element.It allows the audience to enter the fictional world from the real experience,and it has the aesthetic characteristics of shock immersion,virtual and real interaction with rich modern logic.From the perspective of its internal structure and development mechanism,it has an industrial form of multi-layered promotion,cross-border linkage,two-way expansion of Business-side and Client-side.Moreover,it has a unique modern cultural industry chain.Also,it integrates a large number of digital“quasi-objects”of scientific and technological achievements,and incorporates a large number of creative content rich in modern aesthetic characteristics.From the perspective of its innovation vitality and industrial competition,if China wants to accelerate the development of the immersive experience,it is necessary to promote“Scientific Creation + Cultural Creation” in the cultural industry,paying close attention to the cultural consumption needs of the younger generation,and gathering global innovation resources in the opening up.