Design Research Of Immersive Experience In Red Culture Exhibition Space

Red culture is an advanced culture with Marxism Sinicization as the core created by the CPC in the process of revolution,construction and reform.It plays an important role in the social development of our country.Since the eighteen Party’s Congress,General Secretary Xi Jinping has closely adhered to the theme of the times of adhering to and developing socialism with Chinese characteristics around the new era.He stressed repeatedly that "we should make good use of red resources,carry forward the red tradition and inherit the red gene well",and the red culture exhibition space,as an important carrier for spreading the spirit of red culture,should be actively developed and sustained attention.In the process of visiting and browsing,the masses feel the culture of revolutionary history and the education of patriotism.The visitors interact with the exhibition device.The immersive experience in the exhibition can fully realize the emotional sublimation brought by the exhibition content to the visitors,thus inheriting the red gene,promoting the red spirit and inheriting the red culture.At present,people’s ability of receiving information and aesthetic standards are gradually improved.The curation concept and exhibition technology of red culture exhibition space have been improved significantly,but the overall effect is not significant.Except for a small number of large-scale exhibitions with high quality,most of the exhibitions still face the awkward situation of not attracting visitors.Immersive experience exhibition is the integration of technology and art.Although it can attract a large number of visitors,it is too entertaining and has no profound educational and cultural significance.It will inevitably lead to a short exhibition cycle and aesthetic fatigue of visitors in the long run.This makes it necessary for exhibition designers to make efforts to do a good job in the design and research of the red exhibition space,think about the exhibition theme and exhibition style,constantly innovate the old in the practical design,break the old traditional design form,actively explore the design form and improve the creative concept level,so that visitors can get the best immersive visiting experience.Only by giving the immersion experience its cultural significance can it survive for a long time.By injecting the red culture spirit into the design method of immersive experience,we can make the exhibition have cultural consciousness andspread the red culture spirit.Integrating the design form of immersive experience into the exhibition space of red culture is not only a combination of technology,art and culture,but also a more accurate and efficient display of information.