Research On The Spread Of Expression Pack Culture In The Context Of Internet

At present,the development of instant messaging software is in full swing,instant messaging software is installed on almost every user's mobile phone,so as to facilitate their relationship,social networking has changed our lives.The social communication in reality begins to extend in the network,and there is an obvious trend of close integration between online and offline.In the social network environment,people are more willing to communicate through memes.Memes originated in the United States and have since become popular.At present,emojis have been widely used in the field of instant messaging software chat,and network social language has been greatly enriched,and full of fun,its influence has infiltrated into our social life.In this paper,WeChat platform emoji as an example,based on the network context to carry out the cultural dissemination of emoji research and analysis.WeChat is one of the most popular instant messaging software.In the first chapter of this paper,an overview of emoji culture is made,including definition of concept and analysis of features,etc.,and the historical process is briefly sorted out,and the current situation of emoji development in the new media era is discussed.The second chapter is the key chapter of this paper,which provides accurate data support for the paper by conducting a questionnaire survey on the audience,usage behavior and content of emoji.In the third chapter,the cultural significance of emoji package is analyzed,which is divided into cultural significance and communication significance.The last chapter mainly discusses the problems in the development of emoji culture and the trend of commercialization.This paper discusses the propagation of WeChat emojis from multiple perspectives by means of four research methods: investigation,literature analysis,interdisciplinary research and comparative research.At the same time,the IP extension of the development of emojis is discussed.Although it is not comprehensive,it has not carried out in-depth analysis on more aspects of the commercial development of emojis,only hoping to provide reference for the diversified research on the cultural transmission of emojis.