Strategies For Local Government Communication In The New Media Background

Under the new media environment,there is a huge government communication opportunities,but also new challenges.New media broke the isolated government communication,information dissemination closed mode of thinking and replace it with a full range of network management thinking.Government communication behavior is no longer an isolated phenomenon dissemination of information,and become a comprehensive reflection of the government's ability to communicate,but also a direct manifestation of the government's ability to govern.The Government should increase the emphasis on new media,to enhance their ability to use new media,pan-media insights and the Local Government Transition trend communication paradigm.Yunnan Honghe Hani and Yi Autonomous Prefecture,located in the border,poor economic base,national situation is complex,government communication difficult.In the information society the rapid development of new media,the Red River state government communications should be how breaking up? Based on the current situation in Honghe state propagation research study on the means of communication policy Honghe state government to integrate new way to extract the Honghe state media Dissemination.Government Communication Strategy Honghe state government include strengthening communication platform,integrated media resources to form a propagation matrix;to create a harmonious and orderly government communication ecosystem to create populist liberal image of the government,government communication to optimize the new media environment;urban use of integrated marketing communication policy,spread image of the city,at the same time become an important driving force for socio-economic development;in public opinion governance and down hard work,attention to public opinion,technology updates,coordination of institution building,reached linkage mechanism,the use of propagation guide public opinion,turning crises into opportunities,to form a Treatment of public opinion sets a new idea.Overall,the government Honghe spread of breakthrough innovative and promotional value.