Study On The Communication Of Marxism Based On New Media Technology

The history of communication proved that every improvement and innovation of media technology, especially one kind of new communication media, not only imposes tremendous impact on certain existing ideas, but also fosters the spreading of a new idea, and then further promotes the development of human society. For over 90 years, the Chinese Communist Party holds high great banner of Marxism, and adheres to integrating Marxism with Chinese reality. And the process of the Chinese Communist Party unswervingly pursuing Marxism Chinesization, modernization and popularization is also the process of communication, practice and development of the Chinese Communist and Marxism based on Chinese reality continuously adjust and optimization.30 years of reform and opening up, the Chinese Communist Party complied with the tendency of the day, and grasped the characteristics of the times, and then summed up the China’s unique experience. The Chinese Communist Party has formed the Marxism with Chinese characteristics.With the rapid development of information technology in modern China and the world, along with the constantly updated mode of new media communication, the study of the Marxism begins to enter "E-science" era. The Internet has been recognized as the "fourth media" after the television, radio, print media, and mobile phone media also dubbed the "fifth media". Owing to the digital, interactive and personalized features, the new media is more adapted to the diverse needs of the audience.Nowadays, the new media concerning mobile phone newspaper, mobile phone TV, mobile blog, micro-blog, light blog, network streaming media (television, video broadcast network), an Internet Protocol Television(IPTV), network abstract rises. The rise of new media, such as RSS and SN, and expansion of information space impel the new media communication penetrating into every field of human life. The spread of the new media will be not only more deeply influenced the social development pattern, political structure, ideology, and even life mode of production, but also in China provide new platform and new channel for the spread of the contemporary Marxism that is contemporary Chinese ideological body. This paper, based on specific analysis of the new media forms, technology and communication mode, brings forward communication mode of Marxism and under the mode of Audience segmentation. This paper, using successful experience of Marxism communication under traditional media for reference, also studies the "new mass line" of Marxism communication represented by new mobile phone media and new government micro-blog media, and national character of new media practice and Chinese characteristics of Marxism communication, which will display strong cohesion and spiritual power in the popularity of Chinesization, modernization and popularization of Marxism. This paper aims at widely accepted and in-depth understudied by the broad masses of the people, and server for the Marxism communication and popularity with the help of new media.The research of Contemporary Marxism communication is not only a theory demand and the realistic need, but also the historical mission and even long-term and arduous system engineering. The development of new media technology has all-directional impact and challenge on the ideology of Marxism. It not only has impact on the basic content of Marxism ideology, but also has a strong impact on the ideology of traditional communication idea, communication system and communication method. This paper, under the new historical conditions, uses communication, journalism, politics, and pedagogy theory to study the realistic problems in the process of Marxism communication. From the perspective of new media technology development, this paper not only analyzes opportunities of Marxism ideology develop, but also the crisis under the impact of new media. It focuses on exploring new path of Marxism communication and countermeasures we should adopt with the help of modern advanced new media communication ideas, technology method and all kinds of social resources. This paper aims at bringing demand of Chinese characteristic socialism theory into conformity with the diverse needs of the people, thus propelling effective propagate of the Marxism. The Marxism will continually be the spiritual power and be the guide for thought. And it is the action guarantee for construction of socialism with Chinese characteristics. The author hopes that this paper will provide a certain reference for the Chinese Communist Party to strengthen and improve the ideology of Marxism leadership, and adhere to the consolidation of the leading position of Marxism in ideological field.