Researching The Problems Of Protection Of Translated Trademarks By Anti-unfair Competition Law

With the development of social life and economic standard,huge economic value has been given to commercial marks,which guide the consumption concept and be followed by increasingly large number of consumers.Motivated by interests,market operators create more new unfair competition practices into our horizon,and the confusing use of other's translated trademarks becomes the hot issue in the problems regarding the infringement of commercial marks.Although there are no special provisions about translated trademarks,the protection of translated trademarks is of great significance in practice.This text,starting from the concept,characteristics,classification of translated trademarks,analyze the current situation and reasons of translated trademarks.Besides,combining with the analysis of specific provisions of Trade Law,Anti-unfair Competition Law and Law of Protection of Consumers' Rights,I conclude some defects in regulations relating to protection of translated trademarks,and the necessity of protection of translated trademarks by Anti-unfair Competition Law,and the theory of invalidity of confusing use of other's translated trademarks.Finally,according to the concluded problems of translated trademarks,combined with the Revised Draft of Anti-unfair Competition Law,propose some modify opinions in the following areas:General Terms,Confusing Behaviors,Legal Liabilities and the Supervision and Inspection Agencies...