Protection Of Trademark Right From The Perspective Of Anti-unfair Competition

As a symbol of goodwill,the trademark has important economic value.Along with the development of knowledge economy,the competition around trademark is becoming more and more intense.The phenomenon of unfair competition against trademark right is frequent.To achieve the protection of trademark rights and interests,we must proceed from the perspective of unfair competition and effectively curb unfair competition.Otherwise,not only the rights and interests of trademark owners,other operators and consumers will be infringed,the competition system and economic order will be Become messy."Trademark Law" and "Anti-Unfair Competition Law" to play a common role in curbing unfair competition,in the current law is not complete,should improve the legislation to achieve the comprehensive protection of trademark rights.In the aspect of article structure,firstly,from the concept of trademark right and unfair competition,the basic concepts involved are defined,and the necessity of protecting trademark right from the perspective of anti-unfair competition is analyzed.Secondly,Desalination and other typical trademark unfair competition behavior analysis,clear what should be regulated unfair competition.Thirdly,according to the present situation of our country legislation,the paper analyzes the shortcomings of the relevant legal system and puts forward the suggestions of perfecting the "Trademark Law" and "Anti-Unfair Competition Law" so as to realize the goal of curbing unfair competition and protecting the trademark right.