Research On The Legal Problems Of The Conflict Between Name Right And Trademark Right

The "Jordan" trademark case has ended and the trademark case after many years has come to an end,but the "Jordan" trademark case has a clear meaning for the country in the field of conflict between the right to name and the right to a trademark.This case is not only related to the right to name in domestic names.Having problems,it also involves the subordination of the right to name and trademark rights.The celebrity name right is understood from the traditional legal sense,which has a distinct personality color,but the continuous development of the market economy and tihe continuous development of various types of business resources,the name,especially the celebrity name is no longer just the original text logo,more Many incidents have a strong property value.The value of this property can easily cause conflicts between the two.In addition,due to possible duplicates of the name,it may cause the name to be registered earlier as a trademark.In the later period,the name became a celebrity in a certain field.In this case,the extraterritorial legislation mostly identifies the trademark.Sexuality is also added to the condition of whether a name or trademark can be registered,but there is no doubt that there is a lack of fairness for another trademark with certain special meanings.This article will combine"Jordan" trademark case to explore how to balance the interests of the right to name and trademark rights.