Research On Intellectual Property Protection Of TV Format

TV format is a TV product which not very new.It was found at 20 th century,and now,it has become a very mature and high systematics global business operation mechanism.But there is always a terrible question for producers of TV format and judicial adjudication about how to protect the legally right of TV format.From the very start of TV format's begin to now,there are less than 100 case about TV format's civil tort action.And a lot of these cases can't be make sure of the tort action.The most important reason is,people cannot even definite the TV format.People equal the TV show to the TV format and TV format is a copyright rules and regulations.But they are totally different.To be exact,TV show is not the TV format itself,but the product of TV format.TV format is usually made up of these elements : Paper format,which is a paper work about how to make a show,simply introduce this format.;Guide book of the format,a hole specific guide about how to make a show,use for guidance every work of make a show;Product adviser,offer the advice service for TV format's transaction,normally,the original produce staff team will guidance and help the show's moving on the scene;Blueprint and set design,some specific data about show's setting build,stage design,stage property introduce;Computer soft and visual design,for update show's visual experience,include special effects,subtitles,pictures' using;Title,about mark,trade mark and show's logo;Sound,regulate what the music,the sound,the theme song and exclusive interlude songs in a show;Script,a typical script always include basic elements for write series drama's narrative scene.File of audience rating,include show's audience rating data,audience analyze,target audience description,show's parts setting;Show's time interval set and relevant files,offer produce apartment's history records from everywhere,to update format's rationality;The program transects will convert various operating procedures into video and audio samples for the purchase and reference of copyright buyers.The program shows small pieces of film clips that have already been shot and can bedirectly integrated into the new programs after the change,providing flexibility for the local production units.Or post-editing.It can thus be seen that the TV format is a multi-element broadcast television product,rather than a television program,so it is not simply a matter of copyright law adjustment,but should be comprehensively adjusted by a variety of intellectual property rights.This article attempts to summarize the conclusions based on the analysis of the three main elements of the script,program title,props and scenes in the TV format,and the possibility of intellectual property protection.The combination of elements to carry out stereoscopic,multiangle intellectual property protection strategy ideas,and is committed to reversing the one-sided concept of the concept of television programs,from the understanding that people began to pay attention to the protection of TV format.