The Mode Research Of Y Security Company's Interregional Expansion

Since the ministry of public security issued the The Regulations on the Administration of Security Services by Public Security Organsin 2010,the operating system of the security industry monopolized by public relations organs was broken in our country,the security industry began a new page of rapid development and progress.Y security company is a large security enterprise which has a strong willing and richexperience in interregional expansion.However,it encounters three difficulties in the progress of the expansion:traditional service lack of technical advantage,the regional barriers of security market haven't completely broken and interregional expansion is hard to work.Y security company is facing a realistic and urgent problem that how to make a suitable development strategy,create new business,improve competitive differentiation and perfect a mature expansion model.The thesis takes Y group as the research object,it focus on summarizing an available expansion model so that can make a contribution to the diversity development security enterprise.The article firstly reviews about the theory of the existing regional expansion and the research of the security industry,the development of three stages according to the target market and cross regional expansion into the target market and enter the market after the business,the common location model,cross regional expansion in the market entry mode and competition mode overview.Secondly,by using PEST and SWOT analysis and Potter five force model,and the development status of China's security industry is studied in detail,and the internal and external factors related to Y security company expansion are discussed,so as to provide basis for the expansion mode.furthermore,from the market demand situation,financial situation,security business to study,risk management and other situations of Y security company Fujian branch,origin,market entry and the formation of Y group in Fujian market by empirical analysis of the causes of the economic benefits and mode,when the two level developments of estate of trans regional expansion effect of Y group Fujian branch,Y security company in Fujian province to carry out the mode of cross regional expansion is correct.This article summarizes a set of Y Security Company expansion models including compound location selection model,new opening company type market entry model and product differentiation market competition model.At the same time,it also summarizes several characteristics of Y Security Company mode's success,that is,the market demand is the development orientation and the service quality improvement is the guarantee.The highly centralized control right,the paramilitary management and the introduction mechanism of suitable talents training support.Finally puts forward suggestions to optimize the mode of Y Security Company two to improve the differentiation competitive ability from diverse selection and expansion mode,and the Y security company in the next step in the development of optimizing management mode,strengthening human resource management,puts forward some measures to ensure the three aspects to enhance the quality of service.