Research On The Legal Path Of Personal Information Protection In China From The Perspective Of Cookie Technology Development

In recent years,the information speed of our country has been speeding up,which has become one of the important resources of the parties in large data era.2013 CCTV 3.15 party to the network operators to use cookies technology to collect the user's personal information of the behavior of the exposure,has aroused wide concern of netizens.At present,the cookie technology commonly exists in each big website and the software,becomes the network operator steals the user information thereby seeks the profiteering the tool.Undeniably,as a large data era of massive data collection and analysis of the basic technology,the use of cookie technology to enhance the user network experience,directional push message and advertising,but the misuse of cookie technology also makes the personal information security of citizens face unprecedented impact and threats.All along,China does not attach great importance to the legal protection of personal information,the relevant legislation is slow,in case of personal information disputes,the existing laws are often powerless.2017 China's "general principles of Civil Law" and "Network Security Law" officially implemented,it is the first time that the personal information right is incorporated into the civil rights system of citizens,and the concept of personal information and the obligations of Internet operators are clearly stipulated,which is an important step in the legal protection of the personal information right of our country,which helps to protect the personal information security of citizens.However,the practice of these principles and flexibilities is not sufficient to deal with the increasingly complex and diverse ways and means of infringement.Nowadays,our country has stepped into the internet age,the citizen's demand for personal information protection is more and more strong,so it is urgent to regulate the protection and utilization of personal information and explore a legal path suitable for our country.The innovation of technology has promoted the development of the Times,and has brought a series of new rights and obligations,prompting legislators to revise and update the existing legal norms constantly.This article starts with the behavior of network operators using Cookie technology to track,collect,and process user personal information.It explains the risks and hidden dangers of personal information in the development of Cookie technology from a technical perspective,points out the defects and deficiencies of related systems in China at this stage,and then compares and analyzes them.The different choices of the personal information protection model in the development of the United States and the European Union Cookie and the reasons behind it,as well as the value of its reference,and then through the in-depth analysis of the conflicts of interest and coordination methods in the protection and use of personal information,to formulate how to implement cookies in China.The basic concepts,legislative models and specific rules for the protection of personal information in development are explored.