A Study On The Formation Mechanism Of Netizen's Attitude Polarization

With the development of Internet technology,New Media has become an indispensable tool of life for the public.And it is of great practical significance to study the impact of the pan Internet era on the public's attitude and its formation.Taking the attitude polarization of Chinese netizens for promoting GMF in China,which is a controversial issues,as the research object and on the basis of literature research,a questionnaire survey and effective data analysis were conducted to test the formation path of Chinese netizens' attitude polarization.The main content of the paper consists of three parts.The first part is to put forward the theoretical model and hypothesis of the research through reading literature,define and operationalize the concept of important variables and design the questionnaire,the second part is to verify the hypothesis according to the empirical analysis about the data of the 732 valid questionnaires recovered.And the last part,including research findings,practical implications,research limitations and prospectsis,is the research conclusion.The research indicates that the information use of social media indirectly affects the attitude polarization of netizens through the fully mediating effect of the consensus on the perception of climate,while the sense of expression has a sianificant negative regulation for the positive correlation between the information use of social media and the the consensus on climate perception and eventually weakens the tendency of netizens' attitude polarization.Based on the results of study,not only can we take a glimpse of the network public opinion ecology in China and effectively guide the direction of public opinion,also it can promote political socialization and promote the modernization of national governance system and governance capacity.