Policy Communication And Rhetoric Participation

As an important component of policy running throughout,policy communication can effectively promote public understanding and acceptance of policy,and cultivate public trust and support for policy.It is regarded as an important link in implementing the soft environment of relevant policies.Among them,mainstream media coverage of policy issues is particularly important.As the main channel of policy information output,transmission and dissemination,policy reporting is not only the main source of public access to policy information and the reference of important government decisions,but also a potential basis for the ruling class to achieve policy objectives,to persuade the public to accept the content of policy information and to realize public policy understanding and cooperation.This article holds that the policy reporting through the mainstream media is regarded as a persuasive communication with a certain intention.It is considered as a natural rhetorical attribute,and the understanding and cooperation of policy communication can not be separated from the rhetorical practice of the production of the mainstream media.As a "acceptance framework" or "medicine body",rhetoric not only maximizes the efficiency of communication,but also actively constructs and maintains the order of topic discourse.This paper then analyzes the reports of four mainstream media "Xiong an" in "people's Daily","Economic Daily","Hebei daily" and Xinhuanet,using new western rhetoric related theories to study the rhetorical efforts of the mainstream media in order to avoid the resolution of the policy goals.It is found that the subjective cognition of the "male an" real world and the rhetorical subject advocate the value world of "male an" due to a certain degree of deviation,which is the motive of the media rhetoric.In order to realize the identity of Xiong an new area,the media,through rhetorical invention,carries out active selection and orderly organization of the discourse materials related to the topic in order to construct the source and form the theme.The emergence of the concept of "male an" has implied a set of discourse logic created in the new area and completed the issue with the imaginary "future male".The construction of the order of discourse.At the same time,the media also actively observe the rhetorical scenes triggered by the "male an" issue,call the rhetorical resources,such as the audience,the rhetorical subject and the timing of the report,and put the unofficial discourse,"speculation","stir up stock" and "move the capital" to the mainstream discourse,and put it under the cognitive framework of "risk threat supervision",in order to improve the repair.The absence of "situation" can help maintain the order of "Xiong an" issue.It is inferred that the mainstream media disseminating policy through policy reports,the realization of its persuasive intention is not to make use of the rhetorical practice of media discourse production to create a "real illusion",but to rely on news rhetoric to provide the view of the society and the society.Through the use of some rhetorical strategies in the news discourse,it provides a vocabulary of thought,behavior,emotion and attitude for a certain context,implicitly promotes the beliefs and views expressed by the subject of communication,and imperceptibly shapes the perception pattern and thinking of the audience on the policy issues,and then makes the audience accept the news text.A propositional proposition.It can be said that the rhetorical practice of the communication of the mainstream media policy is to arouse the audience's emotion by influencing the audience's cognition,to form the attitude or to change the attitude,and then to induce the action.