| On April 1,2017,the CPC Central Committee and StateCouncil announced the establishment of the Hebei Xiong'an New District,which will be an important moment that can be included in the history of the New China.Focusing on dispelling Beijing's non-capital functions and creating a smart new city that is intertwined with blue and green,ecologically livable and innovative development will become the main targets for the construction of Xiong'an New District in the future.In the initial stage of the establishment of the new district,the construction and dissemination of urban image in an appropriate manner will become an important issue for urban managers.It is important for Xiong'an New District to attract talent,employment,and investment in the future.Under the background of the rapid development of the mobile Internet today,more and more urban managers have begun to try to use the new form of communication to shape and spread the image of the city.We-chat,as a highly efficient and efficient Internet communication medium in the development of social media,has attracted many users for its timely,convenient,and rich new media applications.The endless number of city government affairs We-Chat official accounts that have sprung up after rain has gradually become a “new window” for the dissemination of city images.This article takes the Xiong'an New District official government appellation “Xiong Announced” as a research text,and conducts in-depth research on the content features of the government affairs and WeChat Xion,and its presentation of Xiong'an New District's urban image through a content analysis method.The Cognitive Survey of the Urban Image of Anxin District pointed out its role and deficiency in publishing Xiong'an's urban media image in Xiongan New District,and put forward corresponding suggestions in light of the mimicry environment and agenda setting theory.To build and spread the image of Xiong'an New District and promote the better development of Xiong'an New District. |
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