On The Legal Regulation Of Online Shopping Click Farming

With the continuous development of domestic electronic information technology,China's e-commerce industry ushered in the golden age.As a kind of indispensable shopping model,online shopping quickly came into the view of consumers.However,the development and expansion of online shoppingand slowly also breeds a gray industry chain-online shopping click farming.As a kind of new illegal behavior,online shopping click farming has become a malignant tumour in the development of e-commerce with the features of low illegality cost,heavy destructive force and fast speed of development.It not only damages the consumer's right to know the goods and the fair competition right of similar competitors,but destroyes fair,free,honest trading environment on online shopping platforms and shock the economic order of China's e-commerce industry,economic order.Therefore,the research and regulation of online shopping click farming,a new illegal behavior,is greatly significant and imminent.This paper is divided into four parts.The first part is an overview of online shopping click farming including the definition and comprehensive process interpretation and the in-depth cause and perniciousness analysis.The second part presents the legal analysis of online shopping click farming in terms of its legal nexus and points out the inadequacy of existing legal regulation system of online shopping click farming in China.And the third part analyzes the legal regulation system in America to provide the new idea to the consummation of Chinese legal regulation system.At last,the author offers reasonable proposals of the legal regulation system of online shopping click farming consisting of speeding up special legislation,consummating existing legal institutions in China,establishing scientific platform management system and moving forward the legislation of social credit system.