Research On The Copyright Operation Mode Of China's Online Game

In recent years,with the continuous development of economy and technology,the online game industry has surpassed the traditional cultural industries such as movies and TV dramas and become a new star in the cultural and creative industries.The copyright operation around online games has formed a complete cultural and creative industry chain,which not only breaks the barriers of communication between various industries,but also brings new and broader profit space to the online game industry.However,there are still many problems in the copyright operation of online games in our country,which are mainly reflected in the insufficiency of the copyright operation mode of online games.As a result,the role of game copyright in copyright operation has not been fully played,the management of copyright authorization is chaotic and piracy infringement is rampant.Based on this,this paper takes Netease games and Tencent games as examples to discuss the current situation,existing problems and development proposals of China's online game copyright operation mode.The first chapter is the introduction,which summarizes the research background,significance,literature review,research methods and research ideas of China's online game copyright operation mode.The second chapter analyses the current situation of China's online game copyright operation mode,and summarizes the definition,characteristics and development process of China's online game copyright operation mode.At the same time,we choose the "full copyright" operation mode represented by Netease game and the "pan-entertainment" operation mode represented by Tencent game to discuss the formation,current situation,effect and SWOT analysis of this mode.The third chapter summarizes the problems existing in the copyright operation mode of online games in China.Through the analysis of typical cases of online game operation modes and the general situation of copyright operation of online games in China,three problems of copyright operation modes of online games in China are concluded,namely,simple and extensive operation modes,excessive emphasis on marketing and inadequate copyright protection of operation modes.The fourth chapter gives some suggestions to improve the copyright operation mode of online games in China.China's online game copyright operation mode should beimproved from three aspects: promoting the diversification of online game copyright operation mode,taking content as the core and copyright protection as the backing.