Research On The Influence Of The WeChat Public Accounts About Chinese Traditional Culture In Cultivating Socialist Core Values

With the rise of the"Chinese culture craze"in the new century and the government support for Chinese traditional culture,the WeChat public accounts about Chinese traditional culture has come into being with the new media technology.After several years of development,it has become an important platform for Chinese to learn Chinese traditional culture.In the popular situation of the WeChat public accounts,its influence on national values has become an important problem.As the core of socialist core value system,socialist core value is dominant value in contemporary China.In recent years,the CPC Central Committee has attached great importance to the cultivation and practice of socialist core values,which Xi Jinping has emphasized many times in his speech.The WeChat public accounts about Chinese traditional culture has the characteristics of traditional cultural and new media,it is feasible to play a role in cultivating socialist core values.From the perspective of the content,socialist core values and Chinese traditional culture are in the same vein.Socialist core values can find source from traditional Chinese culture.At the same time,Chinese traditional culture provides the identification basis for cultivating socialist core values,which directly affects the cultivation and practice of socialist core values.From the perspective of form,the popular of the WeChat public accounts about Chinese traditional culture provides a platform,space and possibility to cultivate socialist core values.The new media technology can be used to process the traditional Chinese culture.By enriching the forms of expression,deepening the acceptance,and expanding the scope of dissemination,the WeChat public accounts about Chinese traditional culture can have impact on the cultivation of socialist core values.The Wechat public accounts about Chinese traditional culture has positive and negative effects on cultivation of socialist core values.The excellent Chinese traditional culture can play a positive role in cultivating socialist core values after proper manufacture of the public,which can stimulate patriotic feelings,cultivate professional attitude,sharpen the quality of good faith and form a friendly wind.The dross part of the traditional culture and the excellent Chinese traditional culture after improper manufacture can cause the value confusion by improper selection of materials,the weak cultivation effect by improper editing,and the negative effect by excessive utilitarian.It has a negative impact on the cultivation of socialist core values.After defining both the positive and the negative impact,operators of the WeChat public accounts should take measures to effectively develop strengths and circumvent weaknesses,so that the WeChat public accounts about Chinese traditional culture can become an effective way to cultivate socialist core values.In order to ensure the correct direction and the authority of the content,the WeChat public accounts about the Chinese traditional culture should adhere to the guidance of Marxism,dig into the resources of the Chinese culture thoroughly,and satisfy but not blindly pander to fans.The operation team should integrate the above principles into measures,devote themselves to creating a professional team,carrying high-quality cultural resources,analyzing readers undefined needs,ensuring proper editing methods,adhering to cultural responsibility,and realizing sound commercial development.Only in this way can they effectively promote strengths and circumvent weaknesses,and strengthen the cultivation function to socialist core values.