Research On The Innovation Of Ideological And Political Work Of State-owned Enterprise In The New Media Age

The ideological and political work is an ideological and organizational guarantee for State-owned Enterprises(SOE)to become stronger,better,and bigger to meet the growing needs of people in the fields of economy,culture,society,ecology,etc.,it takes a crucially theoretical and historical role in the achievement of the great rejuvenation of Chinese dream and winning a new era of great socialism with Chinese characteristics.With the highly popularity of new media in these days,innovation and promotion of the ideological and political work of SOE in combination with new media is not only about development of SOE but also the CCP's governing foundation and long-term stability of the country.New media is an online interactive carrier that enables the dissemination of information based on the Internet,the features of new media are multi-subjects,diverse forms,content diversity,media fusion,and interactive modes.Since the Reform and Opening of China,the ideological and political work of SOE has gone through four stages:the stage of decentralization of powers,the period of separation of powers,the stage of overall breakthroughs and the stage of comprehensive integration.In the new media era,it has seen external ideology infiltrating,both Internally-oriented values and mainstream values,the sharing of online and offline,the sharing of traditional media and new media,the cooperation of old and young generations,and both "management" and "service".In the era of new media,SOE took advantage of the situation and applied the new media to the ideological and political work.With their strong technology and functional advantages,the new media are playing a positive role in the political cores,production,innovation and the corporate culture.However,the new issues that emerged in the new period of the ideological and political work of SOE have also been intuitively presented in the new media era.The dominant position of mainstream ideology is weakening,the situation of political workforce is not less important,the gap between different subjects is widening and the traditional politician management model is greatly reduced.Promote the sustainable and healthy development of the national economy,in order to achieving the great rejuvenation of Chinese dream,State-owned enterprises have a long way to go,and the responsibilities and historic missions of the ideological and political work of state-owned enterprises are even greater.In order to solve the practical difficulties and achieve innovation and development,The ideological and political work of state-owned enterprises needs to achieve full innovation in terms of work concepts,work patterns,media integration,discourse systems,and work models.discourse system and working model.It is significant that seizing the ideological position of new media,building high-qualitied online and offline ideological and political work,constructing a new platform which traditional media and new media have been deeply integrated,creating a ideological and political communication system that is down to earth,as well as building a people-and-service-oriented management model.