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Research On The Operating Strategy Of Network Literature Copyright In Starting Point Chinese Net

Posted on:2019-08-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y Z LiFull Text:PDF
GTID:2416330572953069Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Since the birth of Chinese cyber literature in 1998,it has been developed for 20 years.In the past 20 years,cyber literature has undergone many changes and developments.Starting point Chinese net is an earlier and more mature network literature website established in the industry,and has always been the pioneer of industry development.In terms of business model exploration,the starting point Chinese network was the earliest commercial transformation.In 2002,the VIP paid reading system was first created to realize the profit of online literature,and the first profit was made through the reader's "reward" model.Now,various online literary platforms are being applied.In terms of user operation,the first literary vertical SNS platform in China was launched in 2008.In the fight against piracy,the starting point Chinese network opened the first legal rights protection,set a benchmark for other websites.After more than ten years of accumulation and precipitation,the starting point Chinese network has realized two transformations: the transformation from "literariness" to "commercialization",the original content production platform explores the profit model,and the transformation from "content production platform" to "content production platform + platform agent packaging writer".After the establishment of the China Literature,internal channels were opened,and the starting point Chinese network in the production of content at the same time increased the role of promoting works.The "change" and "invariability" of the starting point Chinese network: change,has been following the development and change of the times,in the forefront of development;unchanged,always maintain the output of high-quality original content.In 2017,the latest concept of "all experiential reading" has been actively explored by the Starting Point Chinese Network.The development of Starting Chinese Network is a representative example of online literature websites.There are many places worth researching in the strategy of copyright operation of online literature.This paper takes communication as the theoretical basis,through induction theory and data as the basis,and takes the organization of the actual relationship reflected by data as the theoretical principle.Starting from the development process of the Starting point Chinese Network,this paper studies the copyright operation strategy of the Starting point Chinese Network.This paper is divided into five parts.The first part is the introduction of the first chapter,which summarizes the research background,significance,methods,research status and related concepts.The second part is the second chapter,the development process and current situation of the starting point Chinese network.The third part is the third to the fifth chapters,which analyses the copyright operation strategy of the starting point of Chinese network literature,and puts forward and studies the operation strategy of the starting point Chinese network based on author training,optimizing author copyright service,operation strategy of multiple production and distribution,and multi-platform expansion operation strategy of works.Chapter 6 points out the problems existing in the operation of copyright of network literature in the starting point Chinese network,and tries to put forward some suggestions.The fifth part is the conclusion,combining with the current situation of the development of the times,summarizes the characteristics of the starting point Chinese network in the network literature copyright operation strategy.
Keywords/Search Tags:Starting point Chinese net, network literature, operational strategy
PDF Full Text Request
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