Research On The Transformation Of Zonghuan Corporation's E-government Marketing Management

By using the theories of economics,marketing,management and advertising,and referring to the management experience of IBM,Huawei,Alibaba and other leading enterprises,this research deeply analyses the current situation of marketing management of Huawei Company,faces the internal and external challenges and problems that the company is facing,and influences the development of e-government market from the perspective of the future strategic development needs of enterprises.The influencing factors are analyzed,and a set of marketing management ideas with strategy-oriented and customer value realization as the goal is explored.The marketing system of Zhongwei Company is reformed from the aspects of organizational structure of marketing team,market intelligence analysis,product research and development system,product marketing mode,marketing channel and brand communication,and the management organization,management mechanism and resource guarantee are also explored.Three dimensions to ensure the orderly operation of the marketing system after the reform.After the reform,the marketing system of Zhonghuan Company will focus more on customer needs,providing end-to-end customer value needs mining,value transmission,value realization and value dissemination.As a result,from the ability of marketing personnel,the response speed of market dynamics,product competitiveness,channel coverage ability,the accuracy of brand communication and other aspects to bring qualitative improvement,in order to achieve the goal of continuously improving the competitiveness of the enterprise market and achieving the sustainable development of enterprise business.