Probe Into The Content Of Qinhuangdao Municipal Government News Release

Local government news information release,is the local government as the main source of information,with multiple,multi-faceted,multi-directional information distribution channels and information dissemination methods,the public as the object of dissemination,published and used to disseminate the public concern,concern of important information and government affairs information,in order to achieve communication and understanding between the government and the public,To meet the public's right to know,to convey the government notice announcement,to maintain the goal of long-term social stability.Qinhuangdao municipal government,as one of the prefecture-level cities in Hebei province,is a famous tourist city,playing an important role in the province's economic development and cultural construction,and has made some achievements in the construction of news information release system over the years,but there are also a series of problems such as imperfect system construction,untimely information release and incomplete information disclosure.Therefore,this paper selects the content of Qinhuangdao Shi Government news release as the research object,takes the content of news release from 2018 to 2019 as the research scope,uses the content analysis method to study the characteristics of the news release content of Qinhuangdao municipal government,and carries on the statistical analysis to the research object according to the data.Through the content analysis of the Qinhuangdao Shi government website,the government WeChat Weibo and the government press conference,we can see that no matter what content publishing platform,Qinhuangdao municipal government news release in the source,release time,release form and frequency and other aspects of problems and need to be resolved.This kind of problem is concentrated on the government website,for the Qinhuangdao government "two micro" client,the release frequency is low,the content update is not timely,the lack of interest has become the biggest shackle.As one of the official news release methods of the Qinhuangdao Shi government,the Government press conference lacks a professional press spokesman,and the news of the launch content is not strong,which restricts the fundamental role of the government news release.As can be seen from the results of the analysis,whether for central or local governments at all levels,governments speak out and solve problems as the media's agenda holders and public feedback listeners,and the authority that governments rely on their voices is beyond the reach of other media.However,due to the large number of media at this stage,the public choice is broader,the government news content release clicks are poor,the audience is small problems continue to appear.If the content of government news release is no longer efficient,no longer authoritative,no longer practical,it will not be able to attract the public's attention.Therefore,the Government needs to start from the content of the press release,continue to firmly strengthen the commanding heights of the right to speak,continuing to assume the responsibility of public opinion guidance,to provide the public with the best quality information services.