A Study On The We-media Discourse Of Mainstream Ideology

Since the 18 th National Congress of the Communist Party of China(CPC),the CPC Central Committee with Comrade Xi Jinping as the core has attached great importance to the work in the field of ideology,and the word "ideology" has greatly improved its popularity among the masses of the people.It has also triggered an upsurge of academic attention to ideological issues,coupled with the increase in the popularity of the Internet,the increase in the number of Chinese netizens,the new media with the new information media technology as the carrier.The struggle for the discourse authority status of traditional media has become an inevitable trend of the times.How to do ideological work well and use we-media to spread mainstream ideology has aroused the author's attention.The research of this paper is based on mainstream ideology and we-media.Based on Aristotle's theory of "four reasons",the mainstream ideology and we-media discourse are regarded as the "material cause" and "form cause" of discourse practice,respectively,and their concepts and characteristics are regarded as the "material cause" and "form cause" of discourse practice,respectively,with the help of Aristotle's theory of "four reasons".This paper makes a preliminary analysis of the relationship between the two,and then probes into the dilemma of the we-media discourse of the mainstream ideology from three aspects: the subject,the field and the expression.finally,combined with the coding-decoding theory of Stuart Hall,the discourse practice is divided into discourse production.The three main links of discourse circulation and discourse consumption are to put forward the practical optimization path to the we-media discourse of mainstream ideology.Mainstream ideology is guided by the state The ideology,which occupies a dominant position in society,usually represents the will of the ruling class,and the socialist core value system is the concentrated embodiment of the mainstream ideology in our country.The discourse of mainstream ideology is the expression of mainstream ideology.We-media discourse belongs to the category of media discourse,which is a detailed study of new media discourse,that is,the discourse expression paradigm,which combines the characteristics of we-media,has the characteristics of popularization of discourse subject,diversification of theme,fragmentation of mode and colloquial.Mainstream ideological discourse and we-media discourse are the two core concepts studied in this paper.Although both of them can be related to the concept of "discourse",they are expressed.The meaning of the discourse is different,the mainstream ideological discourse is the discourse content,the we-media discourse is the discourse form,and the two are the relationship between the material cause and the form factor in the discourse practice.This paper abandons the previous research perspective of we-media as the background of the times in the study of mainstream ideological discourse,but studies it as a form of discourse.Theoretically speaking,this paper belongs to the category of mainstream ideological discourse research.In practice,the problem studied in this paper is how to express the discourse content of mainstream ideological discourse in the form of we-media discourse.