A Study On The Promotion Of Discourse Power Of The Mainstream Ideological In China In The Era Of We-Media

Ideology is an important part of the national superstructure.As an important spiritual force to maintain the state power and political legitimacy,the effect of ideological discourse power is increasingly prominent.Especially in the Internet and digital technology,driven by the emergence of the media as a new media and its rapid development,make the constituent elements of the ideological discourse system and its spreading way of new changes and new features,influence the construction of mainstream ideology of our country and ascension has brought unprecedented opportunities and challenges.In the era of "we media" with rapid development of information,how to consolidate the dominant position of the discourse power of China's mainstream ideology and enhance the authority and recognition of mainstream ideological discourse in the real society and network environment has become a major task facing the party and the government.Based on the opportunities and challenges faced by the discourse power of China's mainstream ideology in the era of“we media”,this study analyzes and discusses the basic principles for the construction and improvement of the discourse power of mainstream ideology in the network environment,and proposes the practical path to effectively resist the elimination of domestic and foreign heterogeneous ideologies and weaken the discourse power of China's mainstream ideology.This research has important theoretical and practical significance for maintaining the ideological security of our country and enhancing the social leading role of the discourse power of our mainstream ideology.This paper takes the promotion of the discourse power of mainstream ideology in the era of "we media" as the main line,and discusses it from four parts.The first part is an overview of the theoretical issues related to the promotion of the discourse power of mainstream ideology in the age of self-media.By combing the concepts,characteristics and types of self-media and related concepts such as ideology,discourse power and mainstream ideology discourse power,this paper provides a necessary theoretical basis for further research.The second part,through the in-depth analysis of the theoretical origin and basic principles of the research on the promotion of mainstream ideology in the media age,clarifies the necessity and goal of enhancing the voice of mainstream ideology in China from the perspective of the media.The third part mainly analyzes and discusses the new changes and new opportunities in the ideological field of our country in the era of self-media.It points out that the"decentralization of discourse" in cyberspace and the impact and squeeze of non-Marxist ideology at home and abroad on the discourse power of the mainstream ideology in China.Furthermore,it puts forward the urgency and special importance of promoting the discourse power of the mainstream ideology m China under the background of we-media.The fourth part puts forward that in the process of the rapid integration of the new and the old media,it will enhance the international communication power of the mainstream ideological discourse system in China,optimize the content and mode of communication of the mainstream ideological discourse,and improve the goveniance system through the supervision and control of the network public opinion.The realistic path of promoting the discourse power of the mainstream ideology in the era of we-media.