A Comparative Study Of The Spered Of "Guangxi Spirit" And "Guangdong Spirit"

The report of the 19th National Congress of the Communist Party of China stated that in order to realize the great rejuvenation of the Chinese nation,it must have cultural self-confidence.The regional spirit,as a manifestation of the people's ideology in a region,is the banner that leads the society forward.On November 11,2011,the report of the 10th Congress of the Guangxi Zhuang Autonomous Region of the Communist Party of China stated the "Guangxi Spirit" of "Solidarity,Melodious,Faithful,Opening to the outside world,Pardon and Competition",which indicates that Guangxi has a profound connotation.Ideal for common values,with distinctive features.At the 11th Party Congress of Guangdong Province,which opened on May 9,2012,the spirit of Guangdong in the new era was first announced in the report of the conference,that is,"thick in virtue,sincere in trust,and sensitive in action."This study takes the "Guangxi Spirit" and "Guangdong Spirit" as the main research object,and uses the content analysis method and the questionnaire survey method to explore three problems of two spirits:First,the spiritual communication in two regions What are the characteristics of the content?What are the differences?Second,what is the current state of regional communication in the two regions?What are the effects of the audience separately?Third,what are the implications of spiritual communication in the t.wo regions for future regional spiritual communication?This article first gives a brief overview and introduction of the"(;uangxi Spirit”and"Guangdong Spirit" in terms of expression and refinement,and compares them.Through comparison,it is found that the starting point of the regional spirit is different.The formation of "Guangxi spirit" is based on the characteristics of Guangxi minority areas and their own development level and development goals.The "Guangdong Spirit"is based on the combination of "Lingnan Culture" and "the frontier of reform and opening up".The article also uses the case study method to compare the different media channels of the two regions,through the spirit of the two places in the newspapers,television,radio,microblogging,news websites,and outdoor advertising channels,and discover the spirit of the two places in communication.Same and different.Finally,the article introduces the author's participation in the study method to compare the different media channels of famous citizens in the more representative cities(Nanning City,Guangzhou City)in Guangxi and Guangdong Province.The article uses empirical research methods to analyze the survey data from by combining the basic theories of communication,in order to comprehensively understand the "Guangxi spirit" and "The current state of communication of pirit of the two places in communication.Same and different.Finally,the article introduces the author's participation the spirit of Guangdong.After multi-angle and multi-faceted data research,we found that the "Guangxi spirit"and "Guangdong spirit" have the laws and problems in the dissemination,and the corresponding laws and existing problems have been correspondingly disseminated.The paper aims to provide a powerful reference for future regional spiritual communication.