Study On Problems And Countermeasures Of Health Foods Market Supervision

A special food which brings longevity is becoming one of the most pursuing things in human life,thus the conception of healthy food arise at the historic moment.In United States,health food developed at an earlier stage,and relatively perfect.Japan started later but already built an order market.When comes to China,only less than 30 years' of development.Healthy China 2030 firstly write into the Thirteenth Five-year Plan,healthy China,healthy care in advance.At present,China's health food industry emerged in the period of strategic opportunities,many enterprises and institutions take this good opportunities into healthy food industry.The industry insiders believe that new law strictly requires in research and development,health food claiming need scientific concepts,standards and methods to verify.This will bring about tremendous changes in the health food industry.Population of healthy food,not only brings new opportunities for the development of health food manufactures,but also brings enormous social and economic benefits.Although the state has promulgated laws and regulations related to health food,supervision and management of health food,but it also caused a lot of problems.Regarding this,in paper Fenghua will be selected as research object on healthy food market supervision,basing on public management theory.Taking Fenghua as an example,mainly analysis in three aspects of existing regulatory problems,health food market supervision system,and effects achieved.By finding the defective of health food market supervision legal system,administrative supervision team construction,and the imperfect of regulatory measures,to have a systematically explore issues and give root cause.Meanwhile we take references from overseas and domestic experience of health food market supervision,into the aspects of Fenghua health food market supervision mechanism,strengthen supervision capability,technology support,public monitoring and pre-warning publish mechanism.To come out the countermeasures to improve the supervision of Fenghua health food market,and to solve the existing problems,and provide reference for government policy.