The Influences Of Information Description,Stereotype, And Organizations On The Willingness Of Public Donations To Stigma Groups

In public welfare donations,stigma groups often encounter fund-raising difficulties because of the stereotypes of the public.At this time,different public-benefit organizations are required to make distinctive fund-raising propaganda and information descriptions according to group characteristics so as to achieve the goal of relatively fair donations for stigma groups.After the development of public welfare donations in our country,certain social bases have been formed and the donor groups also have diversified features.Because of the particularity of stigma groups,they have the characteristics of strong public stereotypes and low willingness to donate.In view of the fact that the existing research does not specifically target the public welfare contributions of the stigma groups,there are few researches on the influencing factors of the role of stereotypes in charitable donations.This article proposes relevant research on public welfare contributions for stigma groups.Focus on the factors that influence public willingness to donate and the factors that influence the stereotype.This research has three comparative experiments,first,we prove that the willingness of the public to contribute to the stigma community is low at the time of public welfare donation,laying the foundation of the article.Then we prove the mode of description of fundraising information,the public familiarity with nonprofit organizations,the fit between nonprofit organizations and donor groups,and the paradigm of fundraising groups to regulate the role of stereotype in donating will.The results of this study show that:(1)the willingness of the public to donate to stigma groups is significantly lower than that of other groups;(2)the active,warning and tiled narrative of fundraising information(3)the familiarity and fit of the public welfare organizations have an impact on the donor's willingness to donate,and different types of public welfare organizations apply different methods of information description;(4)the description of the donor group Paradigms will affect the public stereotypes of stigma groups,thereby affecting the willingness to donate,donations of different nonprofit organizations also have to describe the distinction between paradigms.The article has an innovative theoretical contribution to the stigmatization of public welfare donations,and provides strategic guidance for non-profit organizations to raise funds for stigma groups.