The Influence Of The Quality Of Internet Public Welfare Information On The Donation Will Of Young Groups

With the rapid popularity of mobile Internet and the rapid development of mobile Internet,people’s lives have formed an inseparable relationship with mobile Internet,and the combination of Internet technology and charity activities has created a new charity ecology,and Internet public welfare has slowly Entering everyone’s attention and gradually expanding the scale,Internet public welfare has many advantages compared with traditional public welfare and has quickly attracted the active participation of public welfare practitioners.However,with the continuous expansion and blind expansion of Internet public welfare platforms,the current supervision and review mechanism of public welfare institutions is not perfect,and the development of Internet public welfare is also accompanied by many problems.Some people use the characteristics of Internet news to publish false and fraudulent public welfare content.There have been some fraudulent donations and charity scandals,which have caused great harm to the public and adversely affected the reputation of Internet public welfare projects.The people also have doubts about the authenticity of Internet public welfare project information.Quality also puts forward higher requirements.A large number of studies have shown that different Internet public welfare information has different influences on individual charitable participation.The main reason is that everyone’s perception of public welfare information is different.At the same time,the study found that due to the strong acceptance of new things and the proficiency of Internet technology,young people have gradually become the main force of Internet philanthropy in China.Exploring how the quality of Internet public welfare information attracts the participation of youth groups is conducive to the growth of China’s Internet public welfare forces,and is also conducive to enhancing the effect of fundraising for public welfare organizations and public welfare projects.By reading the literature,this article selects the perspective of how the quality of information on Internet public welfare projects attracts young people to donate,and attempts to explore the internal mechanism that affects the individual’s willingness to donate.This article selects the objectivity,completeness and reliability of perceived information quality and combines it with Internet public welfare to study the impact of the perception of the quality,integrity and reliability of Internet public information on the young people’s willingness to donate.Perceive the intermediary role between the quality of Internet public welfare information and the willingness to donate,and at the same time select the charity donation atmosphere as a moderating variable to test whether the charity donation atmosphere will affect the donation intention.The study found that trust and perception of Internet public welfare information integrity,information objectivity,and information reliability have a positive impact on the donation willingness of the youth group,and trust plays an intermediary role.The addition of charitable donation environment regulates trust to donation willingness.Through the analysis of the empirical results,according to the current status of China’s Internet public welfare development,it puts forward countermeasures and suggestions on improving the quality of Internet public welfare information.