Study On The Protection Of Tourists' Rights And Interests In The Context Of E-commerce

In the 2015 government work report,premier Li Keqiang proposed the "Internet plus" plan,which aims to promote the healthy development of e-commerce and actively promote the Internet to go global.In September of the same year,the national tourism administration issued the "notice on the implementation of the" tourism + Internet "action plan,which set the goal of realizing the full integration of tourism and the Internet by 2020.Taking this as an opportunity,e-commerce has developed rapidly in recent years.In the 2019 government work report,premier Li Keqiang once again called for accelerating the development of emerging industries and pushing forward the "Internet plus" plan in all industries.All these have provided impetus for the development of electronic commerce.The development of the tourism electronic commerce brought huge economic benefit,but also makes the tourists' rights and interests protection problem become more prominent.Tourism electronic commerce consumer rights and interests protection exist in the field of particularity,the correct view of tourists' rights and interests protection in the field of tourism e-commerce in China,analyses the legal way to solve the problem,strengthen to perfect the tourism electronic commerce laws and regulations,to protect the lawful rights and interests of tourists.Based on the Angle of tourists' legitimate rights and interests protection and the research content is as follows: The first part is the introduction,which puts forward the background,present situation,significance and method of research.The second part is the legitimacy analysis of the protection of tourists' legitimate rights and interests under the background of e-commerce.Including the particularity of tourists under the background of e-commerce and the necessity of strengthening protection.In the third part,the cases of tourists' rights infringement are listed,The protection measures,problems and reasons of online tourism are analyzed.The fourth part,the legitimate rights and interests of tourists protection have put forward relevant Suggestions.For example: improve the online tourism legal system;To supervise the effective implementation of the online tourism law;Regulating the Online Tourism Market;Constructing the online tourism dispute resolution mechanism.The fifth part is the conclusion,which summarizes this paper and prospects the future of tourism e-commerce.