Research On Anti-monopoly Review Of Internet Business Operators

With the rapid development of Internet technology,the Internet industry has become one of the most competitive and creative industries in China.In order to maintain its competitive position in the industry,Internet enterprises have chosen to expand their business scale by concentrating with other enterprises.Since the state council proposed the concept of "Internet plus" in 2015,mergers and acquisitions in the industry have been very active,and mergers and acquisitions have become the most important mode of capital operation and competitive development of Internet companies.A large number of merger and acquisition cases emerge in an endless stream,which not only profoundly changes the way of life of the public,but also sows hidden dangers for the competition in the Internet market.Due to the different characteristics of the Internet market from the traditional market,such as bilateral market characteristics,network effect,locking effect and user transfer cost,price non-neutrality,the traditional anti-monopoly review system is difficult to cope with the concentration of mergers and acquisitions in the Internet economy.Therefore,it is of great significance to study the main problems in the regulation of concentration of Internet business operators in order to improve the theoretical system of anti-monopoly law and maintain a good competitive order in the Internet market.Based on the characteristics of the Internet market,this paper attempts to analyze the main problems faced by the centralized censorship of China's Internet enterprises,and finally proposes solutions to the problems based on the actual situation of China's industry.Internet companies in the market are mostly belongs to the bilateral market,the two participants completed the deal,the two participants change scale interaction so as to improve the utility value of platform as a whole,then the user have a locking effect,market first-mover in short Internet companies can lock effect by tilting pricing,network effects,such as characteristics of quick even monopoly advantage.The existence of various economic characteristics makes the anti-monopoly review system face challenges.In terms of procedural system,the single turnover standard is difficult to be applied in the face of enterprises' preferential pricing strategy and complex operation mode.Internet VIE enterprises lack the initiative to declare enthusiasm and the ministry of commerce refused to accept the VIE structure because of the particularity of the practice has led to a large number of Internet enterprises concentrated case antitrust review of the absence.In the real system,the economic characteristics of the unreliability of increased market share factors,market factors,which is mainly composed of technology innovation in the network market has been hard to scientific evaluation of enterprise competitiveness,this concentrated embodied the efficiency factor weight,concentrated case brings out the beneficial effect is greater than the adverse impact of the situation,further increase the difficulty of the anticompetitive effect evaluation.Based on the analysis of hot social cases and the comparative study of the mature experience of the United States in anti-monopoly review,the author proposes solutions to the problems: optimize the review process,introduce new standards for centralized declaration to adapt to the Internet economy,and point out that Internet VIE enterprises should take the initiative to declare and accept the review of anti-monopoly.In order to solve the difficulty of anti-competitive effect evaluation at the entity level,it is suggested to pay more attention to non-structural factors and to strengthen the unified law enforcement of the general administration of market supervision and strengthen the ability of anti-monopoly examination to deal with problems through case feedback.