A Study On Relocalization Of Pedestrian Street Culture Phenomenon In Ethnic Minority Areas

In recent years,under the pedestrian street popularity and the government policy,all kinds of culture pedestrian street had quickly spread to domestic cities and counties.It became the “standard” for urban construction.But because of the special urbanization,many cities and counties' construction became similar,so does the pedestrian street.Because of the standardly efficiently urbanization,the pedestrian street was also copied by ethnic minority areas' urban construction.In this satiation the Jianzha county's first pedestrian street was built.But in ethnic minority areas,the similarities in the urban construction ignored the original local traditional culture.After the beginning prosperity,this pedestrian street has been abandoned in Jianzha.This paper selects the cultural tourism pedestrian street in Qinghai province Jianzha county as a case.I used ethnology and sociology perspective,pretend the pedestrian street as a global cultural phenomenon,attempted to analyze the complicated relation between global culture and traditional culture.At the same time,I used Thomas' “Relocalization” theory,discussed how did the cultural tourism pedestrian street in Jianzha county integrated into local culture,which based local traditional,and recognized by local people.At last considered,the cultural tourism pedestrian street in Jianzha county from a purely commercial street had became an urban space recognized by local people.This paper selects the cultural tourism pedestrian street in Qinghai province Jianzha county as a case.I used ethnology and sociology perspective,pretend the pedestrian street as a global cultural phenomenon,attempted to analyze the complicated relation between global culture and traditional culture.At the same time,used Thomas' “Relocalization” theory,discussed how do the cultural tourism pedestrian street in Jianzha county integrated into local culture,which based local traditional,and recognized by local people.The whole paper consists of six sections.The introduction includes,the origin of selecting the topic,significance of the subject,literature review,research methods,theoretical tools and concept definition.The first chapter introduced Jianzha county's historical and geographical background,and the situation about pedestrian street.This chapter presented readers with a inclusive pedestrian street view,and then brings old walking street.The second chapter discussed the reason why pedestrian street cultural phenomenon became a popular urban construction,thus pedestrian street came into Jianzha county,and brought “Delocalization”.The third chapter followed the local culture,discussed after alteration,how did the pedestrian street combined local economic,culture,festivals and religions,made the ”Relocalaztion” accord with the Jianzha county' situation.The fourth chapter followed the Inclusive and harmonious cultural heritage of Jianzha county,discussed why pedestrian street cultural phenomenon can made “Relocalization” in Jianzha county.The conclusion part summarized the reason why cultural tourism pedestrian street has been succeed and this street combined the global culture and local culture.