Research On The Aged Satisfaction Of Qingdao Institutional Based On Customer Satisfaction Model

With the continuous increase of the aging population in China and the gradual shrinking of the family size,the functions of the traditional old-age model supported by the family in China are gradually weakening.It is difficult to meet the needs of the elderly in China because of the support of their children.The more elderly people choose to go to the old-age care institutions.As a powerful supplement to family pension and community pension,institutional pensions play an increasingly important role,and government departments have also issued various policy documents to encourage the development of institutional pension industry.Various forms of old-age care institutions have emerged.While the old-age care institutions are booming,the quality of the old-age care institutions has also been uneven,and the services provided cannot effectively meet the needs of the elderly for the elderly.The author consulted the relevant materials and conducted a survey and found that the current satisfaction of the elderly in the institution is generally low,there is a contradiction between the service provision of the old-age care institutions and the needs of the elderly,and the satisfaction of the elderly in the institution is not only provided by the old-age institutions.Influence,the charging standards of the old-age institutions will also have an impact on the satisfaction of the elderly in the institution.At present,most of the literature on the satisfaction of the elderly in the institutions concerned only considers the impact of institutional services on the elderly in the institution and ignores the influence of price factors.The elderly are the only consumer groups in the old-age care institutions,and their satisfaction guides the development direction of the old-age institutions.Based on this,this study attempts to use the customer satisfaction model to study the satisfaction of the elderly in the institution,and regards the elderly in the old-age care institutions as customers in the market economy,and uses the relevant factors in the customer satisfaction model to study the satisfaction of the elderly in the institution.It is conducive to enriching and perfecting the theoretical research on the satisfaction of the elderly in the institutional pension model inChina,and provides a reference direction for the aged care institutions to improve the service quality and improve the satisfaction of the elderly.Based on a large number of literature readings and interviews with the elderly in the institution,this study used the customer satisfaction model to construct the institutional old-age elderly satisfaction model of this study,and selected the elderly people in Qingdao as a research sample in Qingdao.A questionnaire survey was conducted among 330 elderly people who were admitted to 23 internal care institutions.After the questionnaire was issued and recycled,the reliability and validity of the scale were tested.Then,SPSS 22.0 was used to analyze the differences in the demographic variables of the elderly care of the elderly and the correlation test of the variables of the model.The relationship between perceived service quality,perceived value,satisfaction and loyalty was explored using AMOS 22.0.The results show that:(1)the academic qualifications,the nature of the old-age care institutions and the monthly payment standards have an impact on the satisfaction of the elderly in the institution.Gender,age and health status have no effect on the satisfaction of the elderly.(2)Perceived service quality and perceived value have an impact on the satisfaction of the elderly in the institution.(3)The satisfaction of the elderly in the institution has an impact on the loyalty of the elderly.(4)Perceived service quality and perceived value have a direct impact on the loyalty of the elderly.