Research On The CCTV Gala In The View Of Ideological And Political Education

CCTV gala,which combines entertainment,artistry and ideology,is a comprehensive literary evening.After 36 years of development,CCTV gala,which is no longer just an entertainment product that regulates the festive atmosphere and has been endowed by the Party and the state as a national “spiritual feast”,has become an indispensable “New Year's custom” on Chinese New Year's Eve.In the context of the new era,cultural self-confidence has become an important force in the development of the country and the nation.CCTV gala has played an important role in spreading mainstream culture and become an important carrier of ideological and political education.Therefore,research on the CCTV gala in the view of ideological and political education is not only an effective method,but also has profound theoretical significance and important practical significance.First of all,CCTV Gala plays an important role in leading social trends,improving the civilization of the whole society and shaping correct values,and has become an important carrier of ideological and political education.This paper aims to sort out and analyze the basic theory of the emergence and development of CCTV Gala and the social function of CCTV Gala.The author holds that CCTV has the grand narrative function of inheriting the expression of national discourse,shaping the national image and closing the social gap;endowing the traditional culture with the function of inheriting the contemporary value of traditional culture;ensuring the economic operation function of program quality and guiding people to establish the correct moral concept.Secondly,the content and characteristics of Ideological and political education in CCTV Spring Festival Gala are studied.CCTV Gala,which combines the rich content of Ideological and political education with its colorful artistic forms,embodies the profound connotation of the Chinese dream,the profound connotation of socialist core values and the inheritance of Chinese excellent traditional culture and enlightens people in laughter and laughter,who consciously joins in the great process of realizing the Chinese dream,practicing the core values of socialism and inheriting the excellent traditional Chinese culture.CCTV Gala characterized by the distinct era of educational content,the positive guidance of the educational process and the long-term stability of educational influence has become a powerful carrier of Ideological and political education.Thirdly,from the perspective of Ideological and political education,this paper explores the dilemma and reasons of CCTV Gala,and provides a new path for its innovative development.Under the background of the new era,CCTV Spring Festival Gala,as the carrier of Ideological and political education,has many era's dilemmas.For example,the lack of carrier awareness of Ideological and political education,the flaws of the idea of running a conference,the limited form of programs and the lack of foresight of some program themes weaken its ideological and political education.The main reasons for this predicament are that the form and keynote of the program are basically fixed,the idea of running the conference is highly centralized,the audience's cultural psychology is different and the creative mode is rigid.At last,coped with the dilemma of CCTV Gala,this paper,which carries out path innovation from the aspects of concept,content,form and culture,holds that CCTV Gala needs to innovate ideas,enrich content,innovate forms and carry out cultural identity in order to effectively play its artistic value and the role of Ideological and political education,and achieve considerable development.