Analysis And Strategies Of Moral Nihilism In Short Videos

An important manifestation of the dilemma of modernity is the popularity of moral nihilism.This phenomenon is particularly evident in short videos with mixed merits.With the rapid development of digital technology,people are no longer satisfied with the expression of a single word,but tend to double experience of vision and hearing,coupled with people's habits of fragmented reading.It is in such a realistie eontext that short videos with short playing time,low creation threshold and strong interaction are showing a blowout-like development trend.Therefore,while fully affirming the positive significance of short video,combing and criticizing the phenomenon of moral nihilism in short video communication has become an important subject of Ideological and political education in the new era.From the triple relationship of moral subject and object,the moral nihilism in short video communication mainly has the following aspects:Firstly,on the relationship with nature,many short videos ignore the basic norms of natural morality and treat natural plants,animals and ecological environment with an immoral attitude.Secondly,the relationship between the collective,the country,and the human beings which is a collection of others,and the short videos reflect too many values of individualism,egocentrism and extreme egoism.Thirdly,on the issue of the relationship with oneself,the short videos also highlight many wrong concepts reflecting the position of moral nihilism.Solving the problem of moral nihilism in short videos is not only a new subject of Ideological and political education in the new era,but also an important link in cultivating new people who are responsible for national rejuvenation.This will be a systematic social engineering.In this process,at least the following aspects need to be coordinated:Firstly,the short video platform's own business philosophy is improved and the necessary system is built.Secondly,the audiences as short video should be educated to enhance their identification and immunity.Thirdly,the regulatory authorities should keep pace with the times in the improvement of laws and regulations and the building of public opinion.New measures have been taken to solve the problem.