Research On Intellectual Property Issues Of Business Models In The Background Of Mobile Internet

With the rapid development of the mobile Internet,emerging business models continue to emerge with the development of technology,and the value and status of business models continue to increase.However,at the same time,infringements involving business models have also increased,which has harmed all business model owners.Interests also disrupted the market competition order.The business model,as a result of smart creation under the market competition environment,is increasingly concerned about intellectual property issues.It is imminent to study the problems of business model protection and propose solutions.The broad business model generally refers to the way enterprises participate in business activities,and the business model in the context of the mobile Internet specifically refers to the basic rules and implementation methods summarized by enterprises engaged in business activities through the mobile Internet,which involves marketing,operations,products,services,etc.Various aspects.The business model in the context of the mobile Internet has many features such as greater technicality,greater risk,less geographical restrictions,and more cross-industry spans.It not only has huge economic value,but also has great social significance.At present,the protection of intellectual property rights in China’s business model is mainly protected by copyright,patents,trademarks,anti-unfair competition,trade secrets,contracts and other forms,but the existing decentralized protection methods exist Issues such as clarity,unclear protection standards,insufficient protection,and unreasonable protection cycles have prevented the business model from obtaining long-term,effective,and comprehensive protection.Business model protection not only meets the needs of interest balance,but also the requirements of innovation and incentives,and at the same time conforms to the increasing trend of international business model protection.In order to solve the dilemma of business model protection,combined with the current increase in unfair competition in the Internet field,the enhancement of the technical characteristics ofthe business model,and the increasing variety of backgrounds,the author believes that there are protection bottlenecks in several protection methods such as copyrights,trademarks,business secrets,and contracts.Complying with the requirements of the development of the times,the patent protection of technology and the wide application of anti-unfair competition laws in the disputes in the Internet field make the two have outstanding advantages in the protection of business models in the context of mobile Internet.Therefore,this article advocates three ways to increase the protection of the business model in the anti-unfair competition law,strengthen the protection of the business model in the patent law,and formulate special laws related to the protection of the business model.Model intellectual property protection was improved.The innovation of the article is that when the definition of business model has not been unified,the definition of business model is given based on the views of scholars in various fields at home and abroad,and the meaning of business model in the context of mobile Internet is specifically defined;combined with the vigorous development of mobile Internet Background,the current difficulties in the protection of business models in China are discussed,and the experience of the protection of business models in the United States,Japan,Europe and other countries and regions is absorbed.Mobile Internet business model protection puts forward specific path selection and targeted suggestions.