Research On Evaluation And Promotion Of Brand Value Of China Police Daily

With the continuous promotion and application of Internet technologies,new media platforms are favored by most companies for their low cost of advertising and wide range of promotion.Therefore,the use of new media for publicity has become a popular model for current market activities.I found that there is no prescribed reference model for the brand value of the new media industry in China,and the focus on brand value is not high,and there is no dynamic brand value evaluation method.Therefore,I chose China Police Daily as the research object of this article.It has not yet carried out a dynamic brand value assessment of corporate brands,and the service pricing has not been updated in real time;the second is that China Police Daily,as a public security media,has official accounts,independent websites and unified submission platforms on many popular platforms,and is also a public security publicity The first echelon has the representative of the public security media industry;the third is that I have worked in the China Police Daily for two years,which is convenient for collecting relevant data of the China Police Daily for analysis of brand value evaluation.This article focuses on a brief analysis of fourteen domestic and foreign brand value models,and selects the brand value model TBCI2.0 as the research method to calculate the brand value of China Police Daily.Through the specific calculation of the five aspects of the brand reputation,user willingness price,brand premium rate,brand premium,and brand value of China Police Daily,the brand value of China Police Daily in February 2020 was 369.67 million yuan.According to the calculated brand value of China Police Daily,the construction and development of the brand value of China Police Daily are specifically analyzed,and suggestions for improvement of the brand construction of China Police Daily are given to provide the brand value for the next stage of the China Police Daily.It provides theoretical reference for its development and provides specific case analysis for brand value evaluation of the new media industry.