Research On The Innovation Methods Of The Publicity And Ideology Work Since The 18th National Congress

The work for propaganda on ideology plays a significant role in the whole work of the party.The Central Committee with Comrade Xi Jinping at its core places much emphasis on the work for propaganda on ideology.Xi highlighted the importance of paying attention to the innovation of the work for propaganda on ideology.The key to innovation is to focus on the innovation on the concepts,the methods,and on the grass-roots work.By focusing on the innovation on the methods,it means to actively explore new measures and new methods which are helpful for solving work-related problems.The spirit of these important speeches profoundly serves to solve the major problems in the work for propaganda on ideology in the new era and provides the basic guidance for the work for propaganda on ideology.Since the 18 th National Congress of the CPC,the work for propaganda on ideology has made significant achievements in practice.Efforts have been taken to study the innovation of the methods applied in the work for propaganda on ideology since the 18 th National Congress of the CPC,which will help us further unite the people to work together for the Chinese dream for the great rejuvenation of the Chinese nation.This paper is divided into six chapters.The first chapter serves as the introduction part.In this chapter,it mainly describes the research background and significance,research status quo both at home and abroad,and the research methods as well as some innovations.In chapter two,there are some basic concepts.The basic concepts of "propaganda","work for propaganda" and "work for propaganda on ideology" were distinguished,and the historical origin and the development process for different periods were analyzed;In the conclusion of the second chapter,it approves that the Communist Party of China has always been attaching great importance to propaganda since its establishment,and defines the two concepts used in the study("work for propaganda" and "work for propaganda on ideology"),which,however,will be regarded as having no essential difference,whose connotation can be traced back in the definition in the Regulations on the Work for Propaganda of the Communist Party of China issued by the CPC Central Committee in June 2019.In the third chapter,there are the basic principles.It summarizes the basic principlesof the work for propaganda on ideology,with "focusing on the core work and serving the overall situation" being the basic responsibility,"two consolidations" being the basic task,"unity,stability,encouragement and positive propaganda" being an important policy and "work on online public opinion" being the top priority.From chapter four to chapter six,there are the innovations of methods.Researches were made mainly on the innovation of the methods of the work for propaganda on ideology since the 18 th National CPC,and three forms were selected: for the first time,the animation was introduced to carry out political propaganda;the anniversary of the victory of the Chinese people’s Anti-Japanese War was established for the first time;the first national memorial day for the victims of the Nanjing Massacre was also established,and an authoritative,comprehensive and colorful "learning to make the country powerful" platform was created for the first time.In the research,pictures,relevant reports and screen-shots were used to study the reasons for the emergence of this form,the features as well as the shortcomings of this kind of propaganda,all of which serve to further promote the innovation of the methods of the work for the propaganda on ideology and to usher in a new level for the construction of the party’s work for propaganda on ideology.