| Since the 18 th National Congress of the Communist Party of China,the Party Central Committee with Comrade Xi Jinping as its core has based on the practice of China’s socialist cause,and has given great thought to the development of China in the new era with great political wisdom and responsibility.Through continuous practice,Xi Jinping’s thoughts of socialism with Chinese characteristics in the new era have gradually formed.This idea is a scientific theory that guides the cause of China’s socialist modernization and realizes the historical mission of the great rejuvenation of the Chinese nation.Practice has proved and will continue to prove the scientific and practical nature of its theory.To give better play to the guiding value of Xi Jinping’s socialist ideology with Chinese characteristics in the new era,we need to strengthen the dissemination and interpretation of his thoughts,and the correct guidance of the people’s recognition and acceptance of their ideas,but due to the influence of many factors,in the vast rural areas In the region,Xi Jinping’s dissemination of socialist ideas with Chinese characteristics in the new era is full of difficulties.This is a problem that must be paid attention to and resolved in order to strengthen the dissemination of socialism with Chinese characteristics in the new era of Xi Jinping.This paper explores the propagation path of Xi Jinping thought on socialism with Chinese characteristics for a new era in rural areas,adheres to the principle of combining theory with practice,and mainly discusses from the following aspects:The first part explains the necessity of the dissemination of Xi Jinping thought on socialism with Chinese characteristics for a new era in rural areas,including the contemporary value of the dissemination of Xi Jinping thought on socialism with Chinese characteristics for a new era and its value for the development of agriculture,rural areas and farmers.The countryside is an important front for spreading Xi Jinping thought on socialism with Chinese characteristics for a new era,and farmers are an important group to learn and practice Xi Jinping thought on socialism with Chinese characteristics for a new era.The second part,the party’s guiding ideology in rural dissemination path of historical experience.The communist party of China has a wealth of experience in the dissemination of guiding ideology in rural areas,among which the excellent experience is worthy of inheriting and developing the dissemination of Xi Jinping thought on socialism with Chinese characteristics for a new era in rural areas.The third part analyzes the current situation of the spread of Xi Jinping thought on socialism with Chinese characteristics for a new era in rural areas.Successively in 2018 and2019 in the research and 40 villages,13 county in Hebei province and with multiple rural grassroots cadres especially Hebei rural cadres of the "two committees" in the interview,found in the implementation of the Jinping new era the ideas of socialism with Chinese characteristics has certain effect,but there are many deficiencies,is faced with great pressure.First of all,it is reflected in the following aspects: the dissemination of grassroots organizations through the implementation of the party’s policies;Farmers are convinced by the changes in their own lives;On the whole,rural communication channels are not smooth,strength is not enough.Secondly,the communication dilemma is mainly reflected in the following aspects: communicator’s communication is not enough "heart";Farmers passively accept the "high threshold" theory is difficult to resonate;The rural transmission mode is relatively fixed,and the affinity and infectivity are insufficient;Spread of the snow,the existence of the soil;Rural dissemination work is satisfied with "punch card leave mark".Finally,the reasons for the communication dilemma are analyzed as follows: some communicators have insufficient theoretical skills and pay insufficient attention to them ideologically;Farmers’ cultural quality is low and they pay more attention to practical interests.Rural communication investment is insufficient,media construction is insufficient;Communication lacks a targeted perspective and fails to fully combine with the fundamental interests of farmers.Rural normal transmission mechanism is not sound,lack of long-term planning.The fourth part explores the ways to promote the dissemination of Xi Jinping thought on socialism with Chinese characteristics in the new era in rural areas.Based on the problems in the process of rural communication,this paper puts forward feasible approaches: to improvethe communicator’s communication power;Enhance the acceptance of the masses of farmers;Select communication content as needed;Innovate the form of communication and broaden the path of communication;We will establish and improve communication support mechanisms. |